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About Zappos 1
- Zappos is an online shoe retailer known for its excellent customer service driven by its unique employee training process. - The training process lasts 4 weeks and includes offering trainees increasing amounts of money each week to quit, culminating in $2,000, known as "the bribe". - Transaction cost economics theory and the concepts of uncertainty, frequency and asset specificity help explain why Zappos uses this strategy - it aims to reduce future transaction costs from employee turnover by testing commitment early.
Detailed Information
| Author: | ['jokeyjokester'] |
|---|---|
| Publication Year: | 2012 |
| Pages: | 17 |
| Language: | English |
| Format: | |
| Price: | FREE |
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