Table Of ContentNEW YORK TIMES BESTSELLING AUTHOR.S
WHY
WE WANT
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TWO MEN • ONE MESSAGE
TRUMP I KIYOSAKI
MEItEDITH McIvER SHARON LECHTEIt
Dedication
We dedicate this book to William Zanker
and The Learning Annex and applaud
their commitment to financial education.
DonaldJ. Trump RobertT.Kiyosaki
NEW YORK TIMES BES-rSELLlNG AUlHOR.S
HY
WE WANT
YOU
TO BE
RICH
TWO MEN • ONE MESSAGE
MEREDITH McIvER SIIARON LEGHER
o
<RICH
PRESS
AnImprintofRichPublishing,llC
This publication isdesigned to provide competent and reliable information re
garding the subject matter covered. However, it issold with the understanding
that the authors and publisher are not engaged in rendering legal, financial, or
other professional advice. Lawsand practicesoften vary from state to state and
iflegal orotherexpertassistance isrequired,theservicesofaprofessionalshould
besought.The authors and publisherspecifically disclaim any liabilitythat isin
curred from the useorapplication of the contentsofthis book.
If you purchased thisbook without a cover you should be aware that this book
mayhavebeenstolenpropertyand reportedas"unsoldand destroyed" to thepub
lisher.Insuchcaseneitherthe author northe publisher hasreceived any payment
for this "stripped book."
Photographscourtesy ofScott Duncan,TheTrump Organization and
the Rich Dad Company,with specialthanks to Scott Duncan.
Copyright© 2006 by DonaldJ.Trump and RobertT. Kiyosaki.
All rights reserved.
Trump,Trump Organization and Trump University are trademarks oftheTrump
Organization. CASHFLOW, Rich Dad, Rich Dad's Advisors, Rich Dad's
Seminars,TheCashflowQuadrant(The ESBI Symbol), B-1Triangleare registered
trademarks of CASHFLOW Technologies, Inc. Rich Woman is a registered
trademark ofRich Woman, LLC.
E B !ill \'.~ are trademarksof
S I SlT ---s\\ Cashflow Technologies, Inc
~~ICtlPRESS'
Published by An Imprintof Rich Publishing, LLC.
Distributed by PublishersGroupWest.
Visit ourWeb sitesat www.trump.com and www.richdad.com,
and www.richwoman.com
ISBN: 1-933914-02-5
First Edition:October2006
Coverdesignandlayout:MelanieWilkeand KevinStock
TABLEOF CONTENTS
TABLE OF CONTENTS
·.<771
Introduction 1
Part One: 15
Why Donald Trump And Robert KiyosakiWrote This Book
Chapter 1: Millionaire Meets Billionaire 17
Chapter 2: OurShared Concerns 35
Chapter 3: The Shrinking MiddleClass 45
Chapter 4: HowTo MakeYourself Rich 57
Chapter 5: WhyWeWantYou To Be Rich 69
Part Two: 85
Three KindsOf Investors
Chapter 6: InvestingToWin 87
Chapter 7: ChoosingYour Battle- AndBattlefield 95
Chapter 8: There Is A Difference Between Savers
AndInvestors 105
Chapter 9: TheTwoThingsYou Invest. 117
Chapter 10: WinnersTakeControl 131
Chapter 11: Right-Brain AndLeft-Brain Creativity 139
Chapter 12: ThinkBig- ThinkExpansion 147
Chapter 13: GettingVery Rich Is Predictable NotRisky .. 155
Part Three: 163
Defining Moments: Going Beyond Winning And Losing
Chapter 14: WhatDidYou Learn FromYour Father? 167
Chapter 15: WhatDidYou Learn FromYour Mother? 175
Chapter 16: WhatDidYou Learn From School? 181
Chapter 17: How Did Military School HelpDefineMy Life? 187
Chapter 18: WhatWasThe DefiningLessonYou
Learned From Sports? 197
Chapter 19: WhatDidYou Learn From Business? 211
Chapter20: WhatAreYour Philosophies Concerning
God, Religion, AndMoney? 217
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Part Enur: 217
tf"nu W..re ln Mv "'h"..~, Whdl Would ""u Dul
ChJpll"l"21: IAm)Idlln $thou!. Wh.I, Should IDol 129
Cbaptee 21: IAmAnAdull \\\lt~ \luln MonP\,
Wlld1 ShooId IDo? H7
ChJPlt.'l"1J: 1Am" 8ab\ 8oomel' \\ithout !'.Iuln
Mor"ol-.. \\ hJtShould IDo/'.....•..•.••....1:;9
ChJPlt'f24. \\'hJl ltH1AJm.,.A1,edck Kilh.\\"h.i1~ir.t'
Do)oo For Me? . .... .••.••.• ...... F 1
Ch.lplt1"!; \\'hI- DoSome~WhoWJnl
To IlE' Il:iln f.IiITo8e<:ome Kiln! •.. . 279
• Part Five: 169
lu.1Cf'l "'ldrtP(!
Ch..lplt'f16: Wm Do'lOutn~ln ll:l:'JlhlJlt'! 191
ChJplt.'l" 17: \\h~ Do'IOu Il:eo::ommeod
'''''''or~ /,,\.lrketing' . .... .. •... .... ... .• 305
ChJplet"16: \\h~ Domu Il:l'I.Ofnml>OO StJrlinli\Your
Own 6u~illl'S~! , 31J
Cbapter19: l{,JdPf~ AreIeachers ,.. , 315
Cuncluviem ., ..•....... .....•...•...........•.... III
\\,.. ~\, ~~ " v'. T,,~ II
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WHY WE WANT
To BE RICH
Two MEN . O.....E MESSAGE
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2 I INTRODUCTION
WUYW~ WANT YrurTn R~ RlrH
INTRODUCTION I 3
Donald Trump and Robert Kiyosaki are both concerned. Their
concern is that the rich are getting richer but America is getting
poorer. Like the polar ice caps, the middle class is disappearing.
America is becoming atwo-class society. Soon you will be either
rich or poor. Donald and Robert want you to be rich.
This phenomenon - the shrinking middle class- isa global
problem, but predominantly in the richer G-8 nations (in countries
such asEngland, France, Germany, Japan, etc.)
Former Federal ReserveChairman Alan Greenspan said, "As I
have often said, this is not the type of thing which a democratic
society - a capitalist democratic society - can really accept
without addressing." He went on to explain how the income gap
between the rich and the restof the u.s. population hasbecome
so wide, and is growing so fast, that it might eventually threaten
the stability of democratic capitalism itself.
The Problem Is Education
What did the Federal Reserve Chairman state as the main
cause of the problem? In one word, his answer was education.
Mr. Greenspan points out that u.S. children test above the world
average levels at the 4th grade level. But by the 12th grade level,
they arefar behind. He says, "We have to do something to prevent
that from happening."
Donald Trump and Robert Kiyosaki also place the blame on
the lack of education. But they focus on a different type of
education, financial education. Both men are very concerned
about the lack of quality financial education in America, at all
levels. Both men blame the lack of financial education for the
United Stateshaving gone from the richest country in the world to
the biggest debtor nation in history, so quickly. A weak u.s.
economy and a weak u.s. dollar (the reserve currency of the
world) are not good for world stability. As is often said in other
parts of the world, "When the United States sneezes, the world
catches cold."
Two MEN__- ONE MESSAGE
I
4 INTRODUCTION
Both Men Are Teachers
Both Donald Trump and Robert Kiyosaki are successful
entrepreneurs and investors. Both men do business and are
recognized internationally. Both men arealsoteachers. Both men
arebest-selling authors, produce educational board games,speak
at financial education events, and both have educational
television programs. Donald Trump has his megahit network
television show, The Apprentice and Robert Kiyosaki has his
television show, Rich Dad's Guide to Wealth, on PBS, the highly
acclaimed educational public television network.
Both men are teachers, not because they need more money.
Theyareboth teachersbecausethey areconcerned aboutthe fate
of you and your family, this nation and the world.
Rich people who want to make a difference typically give
money to causes they believe in. ButDonald and Robertaregiving
of both their time aswell astheir money. As the story goes, you
can give a man a fish and feed him for a day or teach him to fish
and feed him for a lifetime. Instead of just writing checks to help
the poor and middle class, Donald and Robert areteaching them
to fish. In addition, a portion of every book sale will be donated
to other organizations that also teach financial literacy.
Financial Advice
Thereare three levels of financial advice: advice for the poor,
advice for the middle classand advice for the rich. The financial
advice for the poor isthat the government will take care of them.
The poor are counting on Social Security and Medicare. The
financial advice for the middle class is:get ajob, work hard, live
below your means,save money, investfor the long term in mutual
funds and diversify. Most people in the middle classare passive
investors- investorswho work and investnotto lose.Therich are
active investors who work and invest to win.This book is about
becoming an active investors- expanding your means to live a
WHY.WEWANTYouTo BE RICH
