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About Week 3 - Marketing Evolution
Este documento resume la evolución del marketing a través de los años, desde el marketing 1.0 centrado en el producto hasta el marketing 4.0 centrado en el propósito social. Explica cinco filosofías de la dirección del marketing y cómo ha cambiado la perspectiva de enfocarse en las necesidades de los consumidores y la sociedad en general. También describe la transición de usar medios tradicionales a ser hiperconectado y de comunicación unidireccional a omnidireccional.
Detailed Information
| Author: | ['Jorge Moscoso Rodriguez'] |
|---|---|
| Publication Year: | 2022 |
| Pages: | 31 |
| Language: | English |
| Format: | |
| Price: | FREE |
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