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About UX Playbook: Principles and Approaches To Research and Design
The document provides an overview of user experience (UX) research methods. It discusses qualitative and quantitative research approaches as well as attitudinal and behavioral research. Qualitative methods like interviews aim to build understanding through direct interaction, while quantitative methods gather large amounts of data to identify trends. Attitudinal research asks users what they say, to understand goals and motivations, whereas behavioral research observes what users do. The document provides a table of contents that lists and structures various UX research tools and techniques.
Detailed Information
| Author: | ['Adam Joseph Drici'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 58 |
| Language: | English |
| Format: | |
| Price: | FREE |
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