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About Using Techniques On Seeking, Screening, and Seizing Opportunities
This document provides an overview of entrepreneurship and the entrepreneurial process. It discusses identifying market needs and opportunities, developing solutions in the form of products and services, and screening options based on viability and customer requirements. The entrepreneurial process involves opportunity assessment, developing a business plan, securing capital, and operating the business. Additional sections cover scanning the marketing environment, the three S framework of seeking, screening and seizing opportunities, and the product development process from the idea to test marketing stages. Activities at the end provide questions to help students identify local opportunities and challenges faced by entrepreneurs.
Detailed Information
| Author: | ['Justine Evasco Rubia'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 8 |
| Language: | English |
| Format: | |
| Price: | FREE |
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