Untitled - Michael Hauge's Story Mastery

153 Pages·2017·0.83 MB·English

STORYTELLING
MADE
E A S Y
Persuade and Transform
Your Audiences, Buyers and
Clients—Simply, Quickly,
and Profitably
M h
ichael auge
Copyright © 2017 by Michael Hauge
All rights reserved. 
Printed in the United States of America. 
No part of this publication may be reproduced or distributed in any form or by any means
without the prior permission of the publisher. Requests for permission should be directed
to [email protected], or mailed to Permissions, Indie Books International,
2424 Vista Way, Suite 316, Oceanside, CA 92054. 
Neither the publisher nor the author is engaged in rendering legal or other professional
services through this book. If expert assistance is required, the services of appropriate
professionals should be sought. The publisher and the author shall have neither liability nor
responsibility to any person or entity with respect to any loss or damage caused directly or
indirectly by the information in this publication. 
Six Step Success Stories is a trademark of Michael Hauge.
ISBN-10: 1-941870-84-8
ISBN-13: 978-1-941870-84-6
Library of Congress Control Number: 2017935529
Cover photo by Jerry Metellus, jerrymetellus.com
Designed by Joni McPherson, mcphersongraphics.com 
INDIE BOOKS INTERNATIONAL, LLC 
2424 VISTA WAY, SUITE 316 
OCEANSIDE, CA 92054 
www.indiebooksintl.com
Praise for Storytelling Made Easy
No one is better than Michael Hauge at finding what
is most authentic in every moment of a story.
­—Will­Smith,­star­of­Men in Black,­I Am Legend,­Ali,­The
Pursuit of Happyness,­Suicide Squad,­Bright
Michael Hauge has a masterful ability to help
speakers, writers and marketers uncover the
emotional potential of any story. He speaks
and writes with the authority of a seasoned
Hollywood screenwriting expert, and with his
natural humor and likeability, helps us all apply
those same powerful principles to our own
speeches and storytelling.
—Patricia­Fripp,­past­president,­National­Speakers­
Association,­Hall­of­Fame­keynote­speaker,­
presentation­skills­expert
When I first met Michael and heard his six-step
approach to story, I thought it was amazing. We
incorporated his principles into our ClickFunnels
software, which now has more than 30,000 active
customers and creates millions of dollars a month in
sales. Don’t miss out on this terrific book!
—Russell­Brunson,­owner­of­DotComSecrets.com­and­
ClickFunnels,­Internet­expert­and­super­affiliate,­author­
of­Expert Secrets­and­DotCom Secrets: The Underground
Playbook for Growing Your Company Online
iv STORYTELLING MADE EASY
I’ve seen firsthand with my mastermind group how
Michael helps C-level executives formulate and
transform their stories quickly and easily. Now you
can as well with this simple but powerful book.
—Ron­Karr,­creator­of­the­IMPACT!­Formula,­author­of­Lead,
Sell or Get Out of the Way: The Seven Traits of Great Sellers
Storytelling Made Easy is brilliant! I've never met
anyone that gets more excited about story than
Michael Hauge. He understands, on a deep, visceral
level, how to elicit that emotional impact your story
must have. I can think of no better person to help
you make magic happen.
—Andre­Chaperon,­Internet­marketing­legend.­Writer.­Author.­
Entrepreneur:­tinylittlebusinesses.com
Keep this book within arm’s reach at all times.
Michael Hauge is a master at crafting stories
that will increase your impact, your influence,
your income, and your ability to promote your
company, product, service or event.
—Mark­LeBlanc,­past­president,­National­Speakers­
Association,­author­of­Never Be the Same­and­
Growing Your Business
Michael injects his Hollywood magic into your
stories with just six simple steps. If you’re looking to
make your message more compelling and desirable,
and to evoke a positive response from your
prospects, then get your hands on this book!
—Matt­Bacak,­The­Profit­Coalition,­2010­Internet­Marketer­of­
the­Year,­author­of­Secrets of the Internet Millionaire Mind,
Marketing Sidekick,­and­Everyday Heroes
TESTIMONIALS v
An exceptional resource for any business owner
who is serious about moving onward to that next
level of success. Michael masterfully dissects the
Six Simple Steps necessary for any great story. His
real-world perspective comes from thirty plus years
of experience collaborating with some of the greatest
Hollywood actors, directors, studios and storytellers
of our time, along with top speakers and business
leaders from around the world.
—Stephen­Woessner,­CEO­of­Predictive­ROI,­host­of­the
­top-rated­Onward­Nation­Podcast
A must-have book that cracks the code for every
business owner, marketing person, and executive.
Hollywood storytelling expert Michael Hauge
provides a proven formula to quickly motivate
others with powerful stories.
—Henry­DeVries,­speaker­and­consultant,­founder­of­the­New­
Client­Marketing­Institute­and­the­Marketing­With­a­Book­
Summit,­author­of­How to Close a Deal Like Warren Buffett
and­Persuade with a Story!
A brilliant book! Using what Michael has taught
me, I feel much more confident in my ability to
sit down and write a story that sells. It feels like
the stories write themselves...and writer's block
is practically a thing of the past. Knowing the
structure and key parts of great stories gives me
a framework that actually makes the end result
more creative and entertaining.
—Jack­Born,­Software­Entrepreneur:­DeadlineFunnel.com,­
JackBorn.com

This book is dedicated, with deepest gratitude, to
those of you who, through the power of story, have
transformed my life:
Milton Arbogast, Charles Babbitt, Josiah Bartlet,
Richard Blaine, Martin Brody, Hamilton Burger,
Daniel Caffee, Elwood P. Dowd, Susan Evers, Allan
Felix, Carl Fredricksen, Tom Hagen, Curt Henderson,
Alex Hitchens, Gordon Lachance, Lars Lindstrom,
Billy Mack, Sean Maguire, Kim McAfee, Annie Reed,
Arch Stanton, William Thacker, Susan Walker,
and David Webb.
Eternal thanks to you all.

TABLE OF CONTENTS
INTRODUCTION: Why Success Stories? ..............xi
Stories That Sell............................ xiii
The Hollywood Lesson ...................... xv
What to Expect From This Book .............xvii
Storyphobia.............................. xviii
How to Use This Book.......................xix
CHAPTER 1: The Six Steps ........................... 1
Plot Structure ............................... 3
A Glimpse of the Six Steps .................... 5
CHAPTER 2: Selecting Your Hero..................... 9
The Two Types of Success Story................ 9
Finding Your Hero.......................... 10
Doing Your Research........................ 16
CHAPTER 3: Step One—The Setup................... 25
The Before Picture .......................... 26
Empathy................................... 28
CHAPTER 4: Step Two—The Crisis................... 33
The Wakeup Call ........................... 33
The Goal .................................. 35
Uncertainty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
Commitment .............................. 39
CHAPTER 5: Steps Three and Four—Pursuit and
Conflict .......................................... 41
Taking Action.............................. 41
Obstacles .................................. 43
CHAPTER 6: Steps Five and Six—The Climax and The
Aftermath......................................... 45
The Finish Line............................. 45
The After Picture ........................... 46
You Have a First Draft! ...................... 48