Understanding Cross-Cultural Management

504 Pages·2016·7.81 MB·english

by  Marie-Joelle Browaeys

Marie-Joëlle Browaeys & Roger Price Marie-Joëlle Browaeys & Roger Price
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from our many readers. The book explores the key themes and issues in one of the most challenging and fascinating
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Understanding Cross-Cultural Management offers a selective but broad for undergraduate and -
view of classic and contemporary thinking on cultural management and postgraduate students, as well C
encourages you to apply theories and ideas to practice - and to relate them as practising managers and
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to your own experience - through various examples and cases from the professionals, who are studying
business world as well as through a range of practical activities, including: cross-cultural and international lt
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management as part of either
(cid:127) Cross-cultural concepts, which explain key ideas from leading theorists,
specialist international business r
thinkers and practitioners. a
programmes or general
(cid:127) Case studies (many of them based on articles from the Financial Times), business-related qualifi cations. l
dilemmas and points for refl ection, which enable you to refl ect internally M
and interact externally.
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(cid:127) ‘Spotlights’ in every chapter, which briefl y illustrate the concepts being
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described.
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(cid:127) Mini-cases with questions, which give consistent application of theory to g
practice.
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(cid:127) Activities at the end of each chapter, as well as at the end of each of m
the book’s three parts, which provide a broader and more integrated
perspective on the material in question. These encourage you to e
develop both your cross-cultural management skills and a critical view n
of research done in this area. t
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Roger Price, formerly senior lecturer at Nyenrode Business University, The Imaer im
Nmeatnhaegrleamndesn,t .is a freelance coach, instructor and writer in the area of cross-cultural www.pearson-books.com gesage:
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UNDERSTANDING
CROSS-CULTURAL MANAGEMENT
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UNDERSTANDING
CROSS-CULTURAL MANAGEMENT
Third Edition
Marie-Joëlle Browaeys and Roger Price
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PEARSON EDUCATION LIMITED
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F irst published 2008 (print)
S econd edition 2011 (print and electronic)
Th ird edition published 2015 ([print and electronic])
© Pearson Education Limited 2008 (print)
© Pearson Education Limited 2011, 2015 (print and electronic)
Th e rights of Marie-Joëlle Browaeys and Roger Price to be identifi ed as authors
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P earson Education is not responsible for the content of third-party internet sites.
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provides global business news, insightful opinion and expert analysis of business, fi nance and politics.
With over 500 journalists reporting from 50 countries worldwide, our in-depth coverage of
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I SBN: 978-1-292-01589-7 (print)
978-1-292-01633-7 (PDF)
978-1-292-01632-0 (eText)
British Library Cataloguing-in-Publication Data
Browaeys, Marie-Joelle.
Understanding cross-cultural management / Marie-Joelle Browaeys and Roger Price. -- Third edition.
pages cm
ISBN 978-1-292-01589-7
1. Diversity in the workplace--Management. 2. Management--Cross-cultural studies. I. Price,
Roger, 1946- II. Title.
HF5549.5.M5B75 2015
658.3008--dc23
2014042516
Library of Congress Cataloging-in-Publication Data
A catalog record for the print edition is available from the Library of Congress
10 9 8 7 6 5 4 3 2 1
18 17 16 15 14
C over image © Getty Images
P rint edition typeset in 10/12.5pt Minion Pro by 35
P ivrint edition printed in Malaysia
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Contents
Preface xi
Acknowledgements xv
Publisher’s acknowledgements xvi
Part One CULTURE AND MANAGEMENT
1
Introduction to Part One 3
1 Determinants of culture 10
Learning outcomes 10
Preface: organisational culture and ethnography 10
Concept 1.1 Facets of culture 12
Concept 1.2 Levels of cultures 16
Conclusion 21
Points for refl ection 22
Further reading 22
References 22
Activities 24
2 Dimensions of culture: Hofstede and GLOBE 30
Learning outcomes 30
Preface: a model from social anthropology 31
Concept 2.1 Hofstede’s national cultural dimensions 32
Concept 2.2 Cultural dimensions according to GLOBE 41
Conclusion 47
Points for refl ection 47
Further reading 48
References 48
Activities 50
3 Business cultures in the Western world 55
Learning outcomes 55
Preface: two approaches to the concept of multiculturalism 56
Concept 3.1 European cultures 57
Concept 3.2 American and Australasian cultures 72
Conclusion 83
Points for refl ection 84
Further reading 84
References 84
Activities 86
v
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Contents
4 Business cultures in Asia, Africa and the Middle East 94
Learning outcomes 94
Preface: two diff erent cognitive approaches to management 94
Concept 4.1 Asian cultures 96
Concept 4.2 African and Middle East cultures 110
Conclusion 119
Points for refl ection 119
Further reading 119
References 119
Activities 121
5 Cultural dimensions and dilemmas 125
Learning outcomes 125
Preface: motivation – needs and values 126
Concept 5.1 Value orientations and dimensions 127
Concept 5.2 Reconciling cultural dilemmas 135
Conclusion 138
Points for refl ection 139
Further reading 139
References 140
Activities 141
6 Culture and styles of management 143
Learning outcomes 143
Preface: the conceptualisation of culture – a static or dynamic approach 143
Concept 6.1 Management tasks and cultural values 147
Concept 6.2 Other views on cultural values 159
Conclusion 161
Points for refl ection 161
Further reading 162
References 162
Activities 164
Part One Final activity A1.1 Alizee 170
Part One Final activity A1.2 Group project activity: Galderma 182
Part Two CULTURE AND ORGANISATIONS
191
Introduction to Part Two 193
7 Culture and corporate structures 199
Learning outcomes 199
Concept 7.1 Organisational structures 199
vi
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Contents
Concept 7.2 Corporate cultures 205
Conclusion 211
Points for refl ection 211
Further reading 212
References 212
Activities 214
8 Culture and leadership 218
Learning outcomes 218
Concept 8.1 Diff erent conceptions of leadership 218
Concept 8.2 Leadership in a global context 225
Conclusion 232
Points for refl ection 233
Further reading 233
References 234
Activities 235
9 Culture and corporate strategy 240
Learning outcomes 240
Concept 9.1 Cultural view of strategy 240
Concept 9.2 Strategic alliances and business cultures 244
Conclusion 251
Points for refl ection 251
Further reading 252
References 252
Activities 254
10 Cultural change in organisations 260
Learning outcomes 260
Concept 10.1 Organisational change as a cultural process 260
Concept 10.2 Organisational change in a global environment 267
Conclusion 272
Points for refl ection 272
Further reading 273
References 273
Activities 274
11 Culture and international marketing management 278
Learning outcomes 278
Concept 11.1 Marketing in a cross-cultural environment 278
Concept 11.2 Marketing communication across cultures 284
Conclusion 292
Points for refl ection 292
Further reading 293
References 293
Activities 294
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Contents
12 Cultural diversity in organisations 297
Learning outcomes 297
Concept 12.1 Managing diversity in a global environment 298
Concept 12.2 Diversity and transcultural competence in organisations 303
Conclusion 306
Points for refl ection 306
Further reading 307
References 307
Activities 308
Part Two Final activity A2.1 Making cultural profiles of brands 318
Part Two Final activity A2.2 Creating chemistry – a case study 323
Part Three CULTURE AND COMMUNICATION
327
Introduction to Part Three 329
13 Business communication across cultures 336
Learning outcomes 336
Concept 13.1 Communicating in and between cultures 336
Conclusion 350
Points for refl ection 350
Further reading 350
References 351
Activities 352
14 Barriers to intercultural communication 355
Learning outcomes 355
Concept 14.1 Barriers in cross-cultural management communication 355
Conclusion 368
Points for refl ection 368
Further reading 368
References 369
Activities 370
15 Negotiating internationally 374
Learning outcomes 374
Concept 15.1 Approaches to negotiating in an international context 374
Conclusion 384
Points for refl ection 384
Further reading 384
References 385
Activities 386
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Contents
16 Working with international teams 388
Learning outcomes 388
Concept 16.1 Groups processes during international encounters 388
Conclusion 398
Points for refl ection 398
Further reading 399
References 399
Activities 400
17 Conflicts and cultural differences 404
Learning outcomes 404
C oncept 17.1 U nderstanding and dealing with confl icts 404
Conclusion 416
Points for refl ection 417
Further reading 417
References 417
Activities 419
18 Developing intercultural communicative competence 422
Learning outcomes 422
Concept 18.1 Becoming a competent intercultural communicator 422
Conclusion 431
Points for refl ection 431
Further reading 432
References 432
Activities 434
Part Three Final activity A3.1 Simulation: negotiating internationally 439
Part Three Final activity A3.2 Group project activity: Vechtel 443
Index 451
ix
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