Trust: Creating the Foundation for Entrepreneurship in Developing Countries

157 Pages·2018·2.53 MB·English

by  Tarun Khanna

Praise for Trust
“Trust deals with entrepreneurs across the developing world, where creativity is
sorely needed. Khanna weaves together stories of conventional and social
enterprises in the private sector and in government. He recognizes the enormous
promise of technology—but to be used wisely. A highly readable and must-read
narrative!”
—Nandan Nilekani, cofounder of Infosys Technologies and Founding
Chairman, Unique Identification Authority of India (Aadhaar)
“Trust is central to any enterprise, and this is especially true across countries in
Latin America and the developing world, as Khanna suggests it must be. We
work hard to build and maintain it with our customers, employees, bankers,
suppliers, investors, and public authorities. Trust is by far more important than
simply counting on the rule of law or our institutions. It is the vital underpinning
of our growth and prosperity through thick and thin.”
—Woods Staton, Chairman, Arco Dorado, Mexico
“Khanna studies the core of the matter for entrepreneurship in emerging markets.
Entrepreneurs in such markets face a ‘friction-full’ environment. As a friend of
mine says, ‘We live in a market economy with Soviet scaffolding’ and because
of this everything needs to be negotiated—nothing happens by itself. And why
does this happen? The answer is lack of trust!”
—Álvaro Rodríguez Arregui, cofounder and Managing Partner, IGNIA,
Mexico
“Khanna’s book is right on target in spotlighting the supreme importance of trust
not just in private entrepreneurship but in all connections between entrepreneurs
and government, civil society, and people. As Khanna’s examples compellingly
demonstrate, building and maintaining healthy levels of trust is crucial for
human progress.”
—Muhammad Ali Pate, former Minister of State for Health, Nigeria
“Khanna skillfully and convincingly argues that trust is a core part of the
enabling environment that civil society and the state must foster to enable
enterprising individuals to help themselves. I would recommend it to all
interested in private sector development.”
—Emmanuel Jimenez, Executive Director, International Initiative for
Impact Evaluation (3ie), India
“Challenges abound across the developing world, and it’s up to us to address
them and not wait for the government or for charity. My experiences as an
entrepreneur across Africa make me appreciate Khanna’s focus on weaving a
web of trust to get everyone focused, very practically, on how ventures get built
and how they scale across large populations. I hope young people everywhere
are inspired by this book’s ‘can-do’ spirit.”
—Mo Ibrahim, founder of Celtel International and founder and Chair, Mo
Ibrahim Foundation, Africa
TRUST
Other books by Tarun Khanna
Winning in Emerging Markets:
A Road Map for Strategy and Execution
Billions of Entrepreneurs: How China and India
Are Reshaping Their Futures—and Yours
TRUST
Creating the Foundation for Entrepreneurship in Developing
Countries
TARUN KHANNA
Trust
Copyright © 2018 by Tarun Khanna
All rights reserved. No part of this publication may be reproduced, distributed,
or transmitted in any form or by any means, including photocopying, recording,
or other electronic or mechanical methods, without the prior written permission
of the publisher, except in the case of brief quotations embodied in critical
reviews and certain other noncommercial uses permitted by copyright law. For
permission requests, write to the publisher, addressed “Attention: Permissions
Coordinator,” at the address below.
Berrett-Koehler Publishers, Inc.
1333 Broadway, Suite 1000
Oakland, CA 94612-1921
Tel: [phone], Fax: [phone]
www.bkconnection.com
Ordering information for print editions
Quantity sales. Special discounts are available on quantity purchases by
corporations, associations, and others. For details, contact the “Special Sales
Department” at the Berrett-Koehler address above.
Individual sales. Berrett-Koehler publications are available through most
bookstores. They can also be ordered directly from Berrett-Koehler: Tel: (800)
929-2929; Fax: [phone]; www.bkconnection.com
Orders for college textbook/course adoption use. Please contact Berrett-Koehler:
Tel: [phone]; Fax: [phone].
Distributed to the U.S. trade and internationally by Penguin Random House
Publisher Services.
Berrett-Koehler and the BK logo are registered trademarks of Berrett-Koehler
Publishers, Inc.
First Edition
Paperback print edition ISBN 978-1-5230-9483-7
PDF e-book ISBN 978-1-5230-9484-4
IDPF e-book ISBN 978-1-52309485-1
2018-1
Book producer and text designer: Steven Hiatt/Hiatt & Dragon, San Francisco.
Copyeditor: Mark Woodworth. Proofreader: Tom Hassett. Cover designer:
Mayapriya Long. Illustrations: Mahima Kachroo. Indexer: Theresa Duran.