Translation and Social Media: In Theory, in Training and in Professional Practice

152 Pages·2017·7.414 MB·English

by  Renée Desjardins (auth.)

Palgrave Studies in Translating
and Interpreting
Series Editor
Margaret Rogers
Department of Languages and Translation
University of Surrey
Guildford, United Kingdom
This series examinesthe crucial rolewhich translationandinterpreting in
their myriad forms play at all levels of communication in today's world,
from the local to the global. Whilst this role is being increasingly recog-
nised in some quarters (for example, through European Union legisla-
tion), in others it remains controversial for economic, political and social
reasons. The rapidly changing landscape of translation and interpreting
practice is accompanied by equally challenging developments in their
academic study, often in an interdisciplinary framework and increasingly
reflecting commonalities between what were once considered to be sepa-
rate disciplines. The books in this series address specific issues in both
translationandinterpretingwiththeaimnotonlyofchartingandbutalso
of shaping the discipline with respect to contemporary practice and
research.
More information aboutthisseries at
http://www.springer.com/series/14574
RenéeDesjardins
Translation
and Social Media
In Theory, in Training and in Professional Practice
RenéeDesjardins
SchoolofTranslation
UniversityofSaint-Boniface
Winnipeg,Canada
PalgraveStudiesinTranslatingandInterpreting
ISBN978-1-137-52254-2 ISBN978-1-137-52255-9(eBook)
DOI10.1057/978-1-137-52255-9
LibraryofCongressControlNumber:2016952435
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For mybrother Eric; formy parents; forChris; formy friends (many
thanksto MP, HMc,HGand TVB, inparticular); formy mentors;
andespeciallyformystudents,whohaveinspiredeverypartofthisbook:
thankyou somuch foryour patience,your generosity andyour
unwaveringsupport. As well,adebt ofgratitude goesto all thosewho
helpedmegetfromtheretohere,andalsototheReeds,whoallowedme
to use theirranchasmy writing retreat.
A
CKNOWLEDGEMENTS
My sincere thanks to the Palgrave Macmillan team, specifically Margaret
Rogers forherinsight andsuggestions.
vii
C
ONTENTS
1 Introduction 1
2 OnlineSocialMedia (OSM) andTranslation 13
2.1 Online Social Media:AnOverview 13
2.2 TS and OSM:AnOverview 21
2.2.1 Crowdsourced Translation/Collaborative
Translationand OSM 22
2.2.2 Translation,Activismand OSM 25
2.2.3 Translation,CrisisManagementand OSM 27
2.2.4 Professional Translation,BestPractices and OSM 28
2.2.5 CrowdsourcedTranslation,FanTranslationandOSM 30
2.2.6 TQA and OSM 30
2.3 Conclusion 31
3 Translationand SocialMedia: InTheory 35
3.1 Introduction 35
3.2 Technology,OSMandChangeinHumanCommunicational
Behaviour 36
3.3 Establishing LinksBetweenOSM andTranslation: Laying
the Groundwork 40
3.4 #Translation: Revisiting IntersemioticTranslation,lingua
francas and Textuality 42
3.5 Translation andthe ‘Like’Economy 55
3.6 Conclusion 62
ix
x CONTENTS
4 Translationand SocialMedia: InTraining 67
4.1 Introduction 68
4.2 Addressing Multimodal andMultisemiotic Translator
Training inLight ofOSM 74
4.2.1 WhoIs theTarget Audience? 75
4.2.2 Translating Tactile Modalities inOSM Branding 76
4.2.3 Translationand Hashtag Indexing 79
4.2.4 ImpartingVisual Literacy 81
4.3 Social Media Metrics:The Value-Addedof aBackground
in TranslationAfter Graduation 83
4.4 BuildingOSM Communities ofPractice Prior
to Graduation: LeveragingOSMin the Classroom 87
4.5 Conclusion 90
5 Translationand SocialMedia: InProfessionalPractice 95
5.1 Introduction 95
5.2 Professional Translationand OSM 97
5.3 TS Research and OnlinePresence 101
5.4 The ‘New’ Visibility 104
5.5 Translation Qualityand OSM:#Invisible 111
5.6 Conclusion 117
6 Conclusion 121
References 125
Index 141
L A
IST OF BBREVIATIONS
CAT Computer-assistedtranslation
ICT Informationandcommunicationtechnologies
MT Machinetranslation(usuallyautomaticmachinetranslation)
OSM Onlinesocialmedia
SEO Searchengineoptimization
SMM Socialmediamanagementandmonitoring
ST Sourcetext
TM Translationmemory
TS Translationstudies
TT Targettext
UGC User-generatedcontent
UGT User-generatedtranslation
xi