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About Training Manual On Social Marketing
This document provides a training manual on social marketing approaches for a project aimed at improving young migrant workers' health in China. The manual contains 11 modules that cover topics such as an overview of social marketing, project management, situation analysis, audience insights, and strategies for branding, placement, pricing, and promotion. The manual was developed by Population Services International with UNFPA support to train local health counterparts implementing projects to increase health awareness and service utilization among migrant youth populations.
Detailed Information
| Author: | ['MyleikaFernandez'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 111 |
| Language: | English |
| Format: | |
| Price: | FREE |
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