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About Tourism SMES, Service Quality and Destination Competitiveness
This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.
Detailed Information
| Author: | E Jones, C Haven |
|---|---|
| Publication Year: | 2005 |
| ISBN: | 9781845930882 |
| Pages: | 393 |
| Language: | English |
| File Size: | 2.372 |
| Format: | |
| Price: | FREE |
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