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This Study Resource Was: Case Study On Starbucks Corporation - 2009 PDF

6 Pages·2021·English
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by ['Rosalie Rodelas']| 2021| 6 pages| English

About This Study Resource Was: Case Study On Starbucks Corporation - 2009

This case study analyzes Starbucks Corporation in 2009 from the point of view of Howard Schultz, the company's President and CEO. It provides background on Starbucks' founding in 1971 and its expansion both domestically and internationally over subsequent decades. By 2009, Starbucks had over 17,000 stores worldwide but was facing challenges from the global economic recession and increased competition from McDonald's. The case examines Starbucks' opportunities and risks in the changing business environment.

Detailed Information

Author:['Rosalie Rodelas']
Publication Year:2021
Pages:6
Language:English
Format:PDF
Price:FREE
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