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About Third Attempt, Full Research Proposal
This research proposal examines factors affecting the adoption of mobile banking by customers of Zemen Bank S.C. in Ethiopia. Mobile banking provides convenient access to banking services via smartphones but Zemen Bank has found that only 9.4% of its customers actively use the mobile banking platform. The proposal aims to identify reasons for the low adoption rate by studying influences on customers' decisions. It will provide insights to help the bank improve its mobile banking offering and marketing strategies to attract more users in an increasingly digital and competitive banking environment.
Detailed Information
| Author: | ['senay'] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 15 |
| Language: | English |
| Format: | |
| Price: | FREE |
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