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About ThePracticalGuideToLogoDesign PDF
This document provides an overview of key concepts in logo design. It discusses how logos represent the essence of a company through symbols and typography. Effective logos capture the values and ideas of a company to build recognition and loyalty over time. The document also examines how logos claim ownership for a company's products and distinguish it from competitors. It analyzes the logos of Coca-Cola and Pepsi, noting how their designs have evolved differently to appeal to tradition or remain contemporary. Finally, it outlines some basic terms used in logo design and their importance.
Detailed Information
| Author: | ['Diya Bajaj'] |
|---|---|
| Publication Year: | 2024 |
| Pages: | 111 |
| Language: | English |
| Format: | |
| Price: | FREE |
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