The Ultimate “No BS.” Guide to Entrepreneurial Success - Amazon S3

208 Pages·2010·8.99 MB·English

by  Craig Lightfoot

The PLACE for PROSPERITY™
The Ultimate
“No BS.” Guide to
Entrepreneurial
Success

Moneymaking Success Secrets for
Entrepreneurial Business Owners, Sales
Professionals, and Professional Practice
Owners Seeking Fast and Dramatic
Growth, Greater Control, Independence,
Security, and Prosperity

“No B.S.” Craig Valine
Marketing Performance Strategist

Certified ―No B.S.‖ Business Advisor
www.GlendalePasadenaGKIC.com

With contributions from:
Dan S. Kennedy and Bill Glazer

Featuring: Dr. Brian Bergh, Ted Moreno CHT,

Heather Morrow, and Dr. Dennis Buckley

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THE ULTIMATE “NO B.S.” GUIDE TO ENTREPRENEURIAL SUCCESS

Copyright © 2010 Craig A. Valine
ALL RIGHTS ARE RESERVED. No part of this publication may be
reproduced or transmitted in any form or by any means, mechanical
or electronic, including photocopying and recording, or by any
information storage and retrieval system, without permission in
writing from the publisher.
―Why People Fail‖ articles and quotes excerpted from ―Dan Kennedy‘s
POWER POINTS‖ published by: Glazer-Kennedy Insider‘s Circle LLC,
401 Jefferson Avenue, Towson, MD 21286
Licensed for reprint to certain authorized additional publishers.
Authorized publisher: Enhanced Marketing Performance LLC
DISCLAIMER AND/OR LEGAL NOTICES
While all attempts have been made to verify information provided in
this publication, neither the Authors nor the Publisher assumes any
responsibility for errors, inaccuracies or omission. Any slights of
people or organizations are unintentional.
This publication is no intended for use as a source of legal or
accounting advice. The Publisher wants to stress that the information
contained herein may be subject to varying state and/or local laws or
regulations. All users are advised to retain competent counsel to
determine what state and/or local laws or regulations may apply to
the user‘s particular business.
The purchaser or reader of this publication assumes responsibility for
the use of these materials and information. Adherence to all
applicable laws and regulations, both advertising and all other aspects
of doing business in the United States or any other jurisdiction is the
sole responsibility of the purchaser or reader. The Authors and
Publisher assume no responsibility or liability whatsoever on the
behalf of any purchaser or reader of these materials.

PRINTED IN THE UNITED STATES OF AMERICA
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The PLACE for PROSPERITY™
The Authors

Craig A. Valine

Dan S. Kennedy

Bill Glazer
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THE ULTIMATE “NO B.S.” GUIDE TO ENTREPRENEURIAL SUCCESS
Acknowledgements
A Personal Thank You
This book has been the product of the efforts of a number of
people.
First, I want to recognize my family: ―Poop‖, ―Mini-me‖, and
―Just Jack‖ for giving me a reason to be ambitious and strive to be my
best every day.
A huge thanks goes out to my friend Ramon Vela for giving me
the opportunity to be his ―Napoleon Hill‖ back in 2007. Like the
invitation from Andrew Carnegie to Napoleon Hill back in 1923, I
immediately saw the opportunity to be involved with our Glazer-
Kennedy Insider‘s Circle Local Chapter and ran with it.
To Dave ―P-zup‖ Johnson, who taught me the value of earning
my own money when I was a child instead of just giving me an
allowance. It was then that the Entrepreneur inside side was
unleashed.
To Bill Glazer, for being a genuinely caring person and an
outstanding example of the strategies he teaches.
To Dan Kennedy, for changing my life 17 years ago in Boston at
the Buck-a-Book Store on Boylston Street with ―The Ultimate
Marketing Plan.‖
To Howard Zeiden at GKIC who is not only a great supporter
of my success, but a great friend, too!
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The PLACE for PROSPERITY™
To Nick Nanton, Sydney Barrows, Scott Evans, Jim Palmer,
Will Walls, Mahesh Grossman, and others who have shared
considerable knowledge, experience and insight with me and the
members of our Local Glendale/Pasadena GKIC Chapter.
To my fellow Independent Business Advisors for being a great
support system and sharing their success secrets; especially Mike
Capuzzi, Tom Ribar, Henry Evans, Steve Sipress, Chuck Trautman,
Dan Cricks, Derek Freund, and the beautiful Richelle Shaw.
To my Directors, Carlos Zarate and Ted Moreno for helping me
build and run our local chapter.
To my outstanding Peak Performance Mastermind Members
who decide, implement, and get results sometimes before the day
turns to night. Through their actions, they continue to keep me on my
toes and help me be my best.
To the entrepreneurial business owners, sales professionals,
and professional practice owners in Glazer-Kennedy Insider‘s Circle
Local Chapter with whom I meet each and every month. They have
collectively and individually taught me much about the journey to
success.
And, finally, I would to acknowledge our readers and the next
generation of entrepreneurs in the Greater Los Angeles Area. My hope
is that the information in this book teach you and inspire you to be the
best you can possibly be.
Craig Valine
December 2010
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THE ULTIMATE “NO B.S.” GUIDE TO ENTREPRENEURIAL SUCCESS

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The PLACE for PROSPERITY™
What Local Business Owners Say
About Craig Valine and What the
Glazer-Kennedy Insider‟s Circle,

Glendale/Pasadena Local Chapter Has to Offer
"Craig is a phenomenal mentor. He has an astounding level of marketing
knowledge. I am always thankful for his invaluable guidance."
Dr. Craig April
www.KickFear.com
$ $ $
"Thank you Craig for sharing simple strategies that I will apply today. This
group is a must to kick-start marketing mastery."
Rick Sessinghaus, "Golf's Mental Coach"
www.RickSessinghaus.com
$ $ $
“Craig is an energetic individual who really knows what he's talking about!"
Jill Masters
www.SurveyMySite.com
$ $ $

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THE ULTIMATE “NO B.S.” GUIDE TO ENTREPRENEURIAL SUCCESS
“…Craig is very passionate about helping members succeed."
Tim Wilbur
Ardent Wealth Management, Inc.
$ $ $
"Attending the Glazer-Kennedy Insider‟s Circle Local Chapter Meeting
provided an opportunity to hear valuable strategies I can use today!"
"Craig presents the info in a way that keeps my interest and helps me retain
it."
Rick Caputo
The Dynamic Advantage
www.dyanamicstrength.com
$ $ $
"You have opened up a whole new world of information about marketing
that I never knew existed. Your presentation was absolutely
fascinating. It was a great 'how-to-go-about-it' presentation."
Foster Denker
www.AmbianceLighting.Biz
$ $ $

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The PLACE for PROSPERITY™
"I received insightful help within the first five minutes of the
meeting. Very informative. Helped me crystallize my thinking. Have some
great ideas I will implement immediately!"
Sylvan Freed
Great American Auto Body
Ventura, CA
$ $ $
"GKIC is a great way to jump start your existing knowledge of
direct response marketing. Craig is always eager to help. His answers,
of course, are direct and to the point, which is what this type of advertising
is all about. And lastly, his sincerity and knowledge shows his passion for
marketing."
Rodney Ross, CPA
Ross & Co.
Monrovia, CA
$ $ $
"If you want to spark ideas to implement right now, not just 'feel
good' ideas, this is where you need to be! Craig knows his stuff!!! I
travel from Long Beach just to get his advice."
Ulbens Benoit
Financial Services Rep.
Long Beach, CA
$ $ $
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THE ULTIMATE “NO B.S.” GUIDE TO ENTREPRENEURIAL SUCCESS
“…The course from Craig Valine was a fast-paced, content rich education of
Dan Kennedy style marketing. I've studied Dan's work for about 18
months, and this presentation gave me a new understanding of
the power of direct-response marketing. I left enthused and
energized, realizing I needed to put into action ideas and
concepts that were on the back-burner."
Brian H. Bergh, DDS, MS
Orthodontist and Invisalign Premier Provider
$ $ $
“Words cannot express Craig's knowledge and the effectiveness of the
marketing strategies he teaches."
Demetria L. Graves, Family Law Attorney
Law Offices of Demetria L. Graves
$ $ $
"GKIC is a great way to enhance what to enhance what you may
already know, even if you think you know everything about
marketing. Great ideas and good energy yielding even better results for
you and your business. A nice shot of B-12 for your business."
Collette Lewis, Mortgage Broker & Life Coach
The Mortgage Oracle™
$ $ $

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