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About The Role of Resources in Global Competition
This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.
Detailed Information
| Author: | John Fahy |
|---|---|
| Publication Year: | 2001 |
| ISBN: | 9780203469309 |
| Pages: | 218 |
| Language: | English |
| File Size: | 1.389 |
| Format: | |
| Price: | FREE |
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