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About The Mobile Marketing Guide For Entreprise
The document provides an overview of how mobile is changing businesses' value propositions in 5 key areas: 1) Serving mobile customers who interact with businesses 24/7 from anywhere 2) Reaching local mobile consumers who are searching for nearby businesses 3) Addressing price transparency as consumers research and compare prices using mobile devices in stores It offers examples of how companies like Starbucks, Hotels.com, McDonald's and Zipcar are adapting to these mobile trends and provides recommendations for how other businesses can evolve their value propositions.
Detailed Information
| Author: | ['Sumit Roy'] |
|---|---|
| Publication Year: | 2012 |
| Pages: | 36 |
| Language: | English |
| Format: | |
| Price: | FREE |
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