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About The Media Agenda - Who (Or What) Sets It
This document provides an overview of media agenda setting and influences on the news media agenda. It discusses five influences: (1) influential news sources like presidents and public relations, (2) other media coverage, (3) journalistic norms and traditions, (4) unexpected events, and (5) media audiences. Research shows these influences work together to shape media coverage rather than any one factor setting the agenda alone. The president is often influential but sometimes follows the media agenda, and public relations sources provide much of the information used in news stories.
Detailed Information
| Author: | ['D Elena Nicula'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 20 |
| Language: | English |
| Format: | |
| Price: | FREE |
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