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About The Influence of Entrepreneurial Orientation and Family
The document discusses how entrepreneurial orientation and family business resources/capabilities influence marketing performance. It reviews literature on these topics and develops hypotheses. The empirical analysis uses data from 1,008 family businesses across 28 countries to examine the effects using SEM. The findings support that entrepreneurial orientation and family business resources/capabilities positively impact entrepreneurial performance.
Detailed Information
| Author: | ['Fenty Angriani'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 14 |
| Language: | English |
| Format: | |
| Price: | FREE |
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