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About The Importance of Innovation in International Business
The document discusses innovation in international business. It defines innovation and discusses different types of innovation including product, process, marketing, and organizational innovation. It also discusses innovation activities and sources of innovation opportunities for companies, both internal sources such as unexpected events, and external sources such as changes in markets. Innovation is presented as important for companies to face competition through new products and processes.
Detailed Information
| Author: | ['Carolina Olivares '] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 5 |
| Language: | English |
| Format: | |
| Price: | FREE |
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