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About The History of Marketing Science PDF
This chapter discusses the origins and early history of marketing science from the 1950s-1970s. It notes that the earliest contributions came from operations research faculty, not business schools. A 1959 Ford Foundation report catalyzed bringing more rigorous quantitative analysis to marketing research conducted in business schools. Foundational marketing scientists included Bass, Pessemier, Buzzell, Frank, Kotler, Little, Green, Kuehn, Massy, Silk, Urban, Montgomery, Morrison, and Farley. They studied topics like Bayesian decision theory, multivariate analysis, Markov models, choice models, and optimization. The Marketing Science Institute was also founded in the 1960s to bridge academia and practice through rigorous, relevant research.
Detailed Information
| Author: | ['Akari Claross'] |
|---|---|
| Publication Year: | 2017 |
| Pages: | 15 |
| Language: | English |
| Format: | |
| Price: | FREE |
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