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“… tells readers why the business of forestry is about so much more than business. … a comprehensive
and timely book, providing a roadmap to the uniquely fulfilling, if sometimes maddening, modern strategy aaccttiivviissmm
business of forestry. … The forestry sector has been the ‘beta test’ for a number of sustainability
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solutions, such as voluntary certification, public/private partnerships, technology innovation, and
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—Jukka Tissari, Food and Agriculture Organization of the United Nations
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management teams to read the book and get together to discuss the thoughts and trends described
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—Jim Bowyer, Director, Dovetail Partners, Inc., and Professor Emeritus, University of Minnesota S
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“ … the highly regarded contributors to this effort bring the analysis of the forest sector at a new
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scale, with a depth of field unseen yet. … equally valuable to managers and practitioners, which is an
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—François Robichaud, Research Leader, Business Analysis and Forest Products Marketing, FPInnovations o Changes, Practices, and Prospects
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K13712
Edited by
Eric Hansen • Rajat Panwar • Richard Vlosky
6000 Broken Sound Parkway, NW
Suite 300, Boca Raton, FL 33487
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an informa business
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The
Global Forest
Sector
Changes, Practices, and Prospects
The
Global Forest
Sector
Changes, Practices, and Prospects
Edited by
Eric Hansen (cid:127) Rajat Panwar (cid:127) Richard Vlosky
Boca Raton London New York
CRC Press is an imprint of the
Taylor & Francis Group, an informa business
Copyright Chapters 1–2, 4–14, 16–18 by Taylor & Francis Copyright Chapter 3 © European Forest Institute Copyright Chapter
15 David Cohen, Anne-Hélène Mathey, Jeffrey Biggs, and Mark Boylan, National Resources Canada, Canadian Forest Services ©
Her Majesty the Queen in Right of Canada and Taylor & Francis
CRC Press
Taylor & Francis Group
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© 2014 by Taylor & Francis Group, LLC
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Contents
Preface ............................................................................................................................................vii
Acknowledgment ...........................................................................................................................ix
Editors ..............................................................................................................................................xi
Contributors .................................................................................................................................xiii
Section I Changing Context of the Global Forest Sector
1 Understanding and Managing Change in the Global Forest Sector ...........................3
Eric Hansen, Rajat Panwar, and Richard Vlosky
2 Impact of Globalization on Forest Users: Trends and Opportunities .......................15
Benjamin Cashore, Erica Pohnan, and Michael W. Stone
Section II Changes in Product Categories and Individual Markets
3 Markets and Market Forces for Lumber ..........................................................................41
Matt Bumgardner, Steven Johnson, William Luppold, Frances Maplesden, and Ed Pepke
4 Markets and Market Forces for Secondary Wood Products ........................................77
Urs Buehlmann and Al Schuler
5 Markets and Market Forces for Pulp and Paper Products ...........................................99
Lauri Hetemäki, Riitta Hänninen, and Alexander Moiseyev
6 New Products and Product Categories in the Global Forest Sector .........................129
Zhiyong Cai, Alan W. Rudie, Nicole M. Stark, Ronald C. Sabo, and Sally A. Ralph
7 Chinese Era ..........................................................................................................................151
Xiaozhi (Jeff) Cao, Xiufang Sun, and Ivan Eastin
8 Russia in the Global Forest Sector ..................................................................................185
Eduard L. Akim, Nikolay Burdin, Anatoly Petrov, and Leonid Akim
Section III The Forest Sector within an Environmental Paradigm
9 Environmental Activism and the Global Forest Sector ..............................................203
Jacki Schirmer
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vi Contents
10 Implementing Sustainability in the Global Forest Sector: Toward the
Convergence of Public and Private Forest Policy .........................................................237
Timothy M. Smith, Sergio A. Molina Murillo, and Britta M. Anderson
11 Green Building and the Global Forest Sector ...............................................................261
Chris Knowles and Arijit Sinha
12 Assessment of Global Wood-Based Bioenergy ............................................................281
Francisco X. Aguilar, Michael A. Blazier, Janaki Alavalapati, and Pankaj Lal
Section IV Capability Development and Strategic Imperatives
for the Forest Sector
13 Current and Future Role of Information Technology in the Global
Forest Sector ........................................................................................................................317
Taraneh Sowlati
14 Cross-Cultural Sales, Marketing, and Management Issues in the Global
Forest Sector .........................................................................................................................341
Ernesto Wagner
15 Corporate Social Responsibility in the Global Forest Sector ....................................353
David Cohen, Anne-Hélène Mathey, Jeffrey Biggs, and Mark Boyland
16 Innovation in the Global Forest Sector ..........................................................................377
Scott Leavengood and Lyndall Bull
17 Strategic Orientations in the Global Forest Sector ......................................................405
Anne Toppinen, Minli Wan, and Katja Lähtinen
Section V Bringing It All Together
18 What Now, Mr. Jones? Some Thoughts about Today’s Forest Sector and
Tomorrow’s Great Leap Forward .....................................................................................431
Robert A. Kozak
Index .............................................................................................................................................447
Preface
The impetus for this book came from conversations between Rajat Panwar and Eric
Hansen while Rajat was pursuing his PhD under Eric’s supervision at Oregon State
University. It took several years before we began to refine our thoughts and convert them
into a project plan. As we began to solidify the concept and talk with potential contribu-
tors, Richard Vlosky with the Louisiana State University Agricultural Center joined the
editorial team.
Our overall goal in producing this book is twofold. First, we want to provide a means
to support and advance teaching in forest sector business fields. Second, we want to con-
solidate current knowledge on various business management themes in the forest sector
that would be useful to established and emerging scholars, business managers, and pol-
icy makers. Extant knowledge has largely remained dispersed across disparate academic
sources albeit comprehensive books are available for specific functional areas such as for-
est products marketing and competitive strategy. Thus, we identified a gap in the litera-
ture that we believed was preventing students, scholars, policy makers, and others from
developing a timely, structured, big-picture view of forest sector business. Furthermore,
there was no single resource available for reviewing current thinking on a wide variety of
business management issues in the forest sector. This gap looked even wider and deeper
given the dramatic changes that have taken place in the global forest sector following the
US housing crisis and global recession. How successful we have been in filling this gap is
for the reader to judge, but we feel that this book is an important step toward the integra-
tion and further development of the forest sector business field.
The book is divided into five parts: Section I—Changing Context of the Global Forest
Sector; Section II—Changes in Product Categories and Individual Markets; Section
III—The Forest Sector within an Environmental Paradigm; Section IV—Capability
Development and Strategic Imperatives for the Forest Sector; and Section V—Bringing
It All Together. Each of these parts represents a separate theme within the book. Except
for Section V, each part consists of several chapters. As a whole, the content provides a
picture of the current and changing forest sector, including the state of forests, the nature
of markets, the newly emerged patterns of stakeholder impact, and the evolution of key
business practices.
This book could be used to support an entire academic course on the nature of forest
sector business. For example, at Oregon State University it will be used for a three-
credit, graduate-level course entitled The Context of the Forest Sector, a required course
for all wood science graduate students, and at Louisiana State University for all gradu-
ate students in the forest products marketing program. Individual parts may be useful
as supplemental readings for other courses at both graduate and undergraduate levels.
For example, Section I could augment course content in global forestry and forest policy
courses. Section II could fit in with forest products marketing courses. Section III could
supplement a wide range of courses within forestry and support environmental stud-
ies fields. Section IV may be relevant to courses in forest-based recreation and nontim-
ber forest products areas. Individual chapters may be of interest to advanced, focused
scholars. Finally, Section V should be of interest to anyone contemplating the future of
the sector.
vii
viii Preface
We anticipate that practitioners will also find this volume valuable. Sections III and IV,
in particular, might further stimulate managerial thinking on various topics of practical
application. Also, because the book captures concepts from a broad swath of the for-
est industry, it can help business managers and policy makers to update their knowl-
edge base, especially in areas in which they are less familiar or outside of their core
responsibilities.
Happy reading.
Eric Hansen
Rajat Panwar
Richard Vlosky
Acknowledgment
Edited volumes such as this are successful to the extent they receive content from many
scholars who are highly respected for their knowledge within their individual disciplines.
We cannot thank enough each individual who contributed to the creation of this book.
The support we received from colleagues, in fact, echoes the need for this book. In an ideal
world, we would have liked to create a comprehensive book and title it “Forest products
of the world, and the world of forest products,” but the innumerous topics, product cat-
egories, and geographic areas that exist precluded their inclusion in this book. Whatever
the reason for those omissions, we sincerely hope that colleagues and emerging scholars
will find this book useful as a pedagogical tool—a basis to identify research areas and fill
research gaps to make the discipline of forest products business management even more
interesting, richer, and relevant to changing times.
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