The Global Business Leader: Practical Advice for Success in a Transcultural Marketplace (INSEAD Business Press)

153 Pages·2007·0.36 MB·English

by  J. Frank Brown

THE GLOBAL
BUSINESS LEADER
Practical Advice for Success in a
Transcultural Marketplace
J. Frank Brown
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THE GLOBAL BUSINESS LEADER
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INSEAD Business Press Series
David Fubini, Colin Price & Maurizio Zollo
MERGERS
Leadership, Performance and Corporate Health
Manfred Kets de Vries, Konstantin Korotov
& Elizabeth Florent-Treacy
COACH AND COUCH
The Psychology of Making Better Leaders
James Teboul
SERVICE IS FRONT STAGE
Positioning Services for Value Advantage
Jean-Claude Thoenig & Charles Waldman
THE MARKING ENTERPRISE
Business Success and Societal Embedding
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THE GLOBAL
BUSINESS
LEADER
Practical Advice for Success in a
Transcultural Marketplace
J. Frank Brown
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© J.Frank Brown 2007
All rights reserved.No reproduction,copy or transmission of this publica-
tion may be made without written permission.
No paragraph of this publication may be reproduced,copied or transmitted
save with written permission or in accordance with the provisions of the
Copyright,Designs and Patents Act 1988,or under the terms of any licence
permitting limited copying issued by the Copyright Licensing Agency,90
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Any person who does any unauthorized act in relation to this publication
may be liable to criminal prosecution and civil claims for damages.
The author has asserted his right to be identified as the author of this work
in accordance with the Copyright,Designs and Patents Act 1988.
First published 2007 by
PALGRAVE MACMILLAN
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PALGRAVE MACMILLAN is the global academic imprint of the Palgrave
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ISBN-13:978-0-230-52215-2
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Printed and bound in China
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This book is dedicated to the memory of my father, Joseph
Brown, who showed me, by the way he lived his life each
day, just the right measures of professionalism, compassion
and good sense to be successful in life while maintaining a
pretty good sense of values along the way. My only wish is
that he could have been around to share some of the last
23 years. Dad, we would have had a blast!
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CONTENTS
Acknowledgements ix
Introduction xi
PART I THOUGHTS ON LEADERSHIP 1
1 WHAT’S A TRANSCULTURAL LEADER ANYWAY? 3
HALLMARKS OF LEADERSHIP 4
THE TRANSCULTURAL ANGLE 7
2 THE VALUE OF VALUES 11
VALUES IN A MULTICULTURAL ENVIRONMENT 12
VALUES IN YOUR PERSONAL LIFE 14
PART II TECHNIQUES AND PRACTICES OF
TRANSCULTURAL LEADERS 17
3 COMMUNICATIONS 19
LISTENING 19
SPEAKING AND WRITING 22
4 NETWORKING AND RELATIONSHIP BUILDING 31
NETWORKING 32
RELATIONSHIP BUILDING 36
5 MENTORING 41
6 EXECUTIVE PRESENCE 47
7 TEAM BUILDING 53
BUILDING TEAMS 53
MANAGING TEAMS 60
8 SETTING GOALS 67
9 DECISION MAKING 73
SUBSTANCE 74
STYLE 77
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CONTENTS
PART III MILESTONES OF TRANSCULTURAL
LEADERS 81
10 LEADING INTO CHANGE AND INNOVATION 83
CHANGE 88
INNOVATION 90
11 LEADERSHIP IN TIMES OF CRISIS 97
PLANNING FOR CRISIS 99
REACTING TO CRISIS 103
12 WORK-LIFE BALANCE 107
13 LEADING INTO THE FUTURE 115
Index 123
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ACKNOWLEDGEMENTS
So many people to thank for their help in the preparation
of this book – and in the development of my thoughts on
leadership in the years that preceded it. First, my everlasting
gratitude to Susan, my wife and partner in all things. And
thanks, too, to Chris and Sarah, two of the greatest child-
ren anyone could ask for; my mother, Elizabeth, and my
brother, Bob, who have always been there for me; and my
father-in-law, Bob Stoner, who has been both a great exam-
ple of a leader and a mentor to me for the past 30 years.
At the risk of forgetting someone important (my apolo-
gies if I do), I extend my sincere thanks to my colleagues
and friends in the business world. I am so grateful to my
colleagues at PricewaterhouseCoopers: my cofounder of
Genesis Park, Bethann Brault, who helped enormously with
the book; my partner and supporter in leadership develop-
ment at PricewaterhouseCoopers, Rich Baird; Tom Craren,
who read the manuscript and gave me some very sound
advice; and all of the people at PricewaterhouseCoopers
who experienced Genesis Park, particularly Amber Romine.
I must also express my gratitude to my colleagues at
INSEAD: my communications team, led by Melissa Joelson,
whose insights made the manuscript stronger; and Elin
Williams, whose outstanding support and advice were
invaluable; and to the INSEAD family, who have been incred-
ibly welcoming and attentive to my style of leadership in
our first year together.
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