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About The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
2019 AXIOM BUSINESS BOOK AWARD WINNERFeatured in Forbes, NPR’s Marketplace, and a Google Talk, The Customer Centricity Playbook offers and “actionable insights to drive immediate value, and ” according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google.How did global gaming company Electronic Arts go from being named and “Worst Company in America and ” to clearing a billion dollars in profit?They discovered a simple truth–and acted on Not all customers are the same, regardless of how they appear on the surface.In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive’s executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how Develop a customer-centric strategy for your organization Understand the right way to think about customer lifetime value (CLV) Finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity Foster a culture that sustains customer centricity , and also understand the link between CLV and market valuation Understand customer relationship management (CRM) systems , as they are a vital underpinning for all these areas through the valuable insights they provideFader’s first book, Customer Centricity , quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value. and “A must-read. and ” –Aimee Johnson, Chief Marketing Officer, Zillow and “The Customer Centricity Playbook offers fundamental insights to point organizations of any size in the right direction. and ” –Rob Markey, Partner, Bain and u0026 Company, Inc., and coauthor, The Ultimate Question 2.0 and “Peter Fader and Sarah Toms offer transformative insights that light the path for business leaders. and ” –Susan Johnson, Chief Marketing Officer, SunTrust Banks
Detailed Information
| Author: | Peter Fader |
|---|---|
| Publication Year: | 2018 |
| Pages: | 136 |
| Language: | English |
| File Size: | 2 |
| Format: | |
| Price: | FREE |
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