The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis

257 Pages·1998·7.194 MB·English

by  David Miller, Jenny Kitzinger

TheC ircuoift
MassC ommunication
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TheC ircoufi t
MassC ommunication
MediSat rategRieepsr,e sentation
andA udienRceec eption
int heA IDSC risis
DaviMdi lleJre,n nKyi tzinger,
Kevin WilalnidaP mest eBre harrell
GLASGOW MEDIA GROUP
SAGE Publications
LondoTnh ousand NOeawDk esl hi
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ISB0N 8 03797 062( pbk)
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Contents
Acknowletdsg emen
VII
Introduction
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2 TheA IDSPu blEidcu catCiaomnp ai1g89n6,- 90 13
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3 NewVsa riations 46
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4 AIDaSn dT elevNieswiso n 68
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5 AIDoSn T eleviFsoiromFn,a: c t Faincdt ion 91
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6 SourcAiInDgNS e ws 132
DaviMdi llaenrdK e viWni lliams
7 ProduAciInDgNS e ws 174
KeviWnil liaamnsdD aviMdi ller
8 MediIam paocntP ublBieeclf iasb oAuItD S 167
JennKyi tzinger
9 ResistthiMene gs saTgheeE: x teanntd LiomfMi etdsi a
Influence 129
JennKyi tzinger
10A IDSt,hP eo liPcryo caensdMs o raPla nics 213
DaviMdi llaenrJd en nyK itzinger
11C onclusion 223
JennyK itzianngDdea rv iMdil ler
AppendA iNxo:to en M ethaonddS ample 228
References 231
Index 242
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Acknowledgements
Thibso ohka s ah pardo lognegsetda pteiroianon ddi st hper odoufca t
long-ctoelrlmra abtoibvuent,o atl wasymso oatnhdh armoounsic,o mmit­
menttoi tesv entduealli vSeormjyeo! rnu aliasrtfeson do fr emaroknit nhge
widedlifeyfr ipnagco efa cadeamnijdcu o rnalipsrtoidicuo cnTth.i bso oiks
certatiensltya tmoe nttb huawtte ,h opteh aittw ilble soofm vea liune
understtahniedn itnegr abcettiwoetneh nwe o rlodf tmheed iaan dt he
worlodfA IDS.
Ourfi rsdtu toyf t haniksts o t hopseeo pwlheop articiinpta htee d
reseaTrhcibhso. o wko ulndoh ta vbee epno sswiibtlheto huet ohfef colup s
groupapr ticainpdta hnaetc st,si tvhsie,a letdhu cactiovrsisel,r vapnutbsl,i c
relataidovnesr,t ainsdmi anrgk reets eaprecrhs ownhnoes lp okteou s.
Thanaklss toot hjeuo rnalpirsotdsu,ce edrista,on rds ,p rebsrso aadn­d
casting managoefmt ehnentso.eot n Mlaaygn ryet eod ibnet ervbiuetw ed
also hweiltcphoe ndt adcotcsu,m eonrot tsh geuri daTnhcaen.k s especially
tot hose wliitHvhIi Vna gn dt howsheot alkoepde ntlouy sw heinmt i ght
havbee esna ffeortr h enmo tto d os o.
Theb ulokft he reosnew ahrictchhh is book ifsun dbebadys t ehde was
ESRCa sp arotfi tAsI DSr eseaprrcohg raOmumret .h anakrsde u et o
thEeS RCa,n dt ot hper ogradmimree Mcitlodrr Belda xTthearn.ak lss o
to otrhieg girnaanlt hoonlt dheperr so j-eMcitc Bkl ooSra,lM layc intyre,
GrePgh ialnodJ ohEnl driIdngdee.teh dre e seahracgshr eabtelnye fited
form thes uppoorftt h easned o thceorl leaigntu heeMs R C Medical
SociolUongiyat n d tGhlea sgMoewd iGar oupe,s peciLaelsllye y
HenderasnodJn a cqRueiiel ly.
Thanyko ut oJ oanne fYorhu eierlf lcf iienacnydh umouTrh.a ntkos
MiddlUensievxe rsstiutdyeL nitnsd,a SMtiecehFlaoeell,e Lye,s lPeayr ker,
RicHko lliDmaawnn,R owleTyh.a ntkosF ranMko ssfoornh ivsa liant
effortisnc odidnagtt aoD, o nnMaa ifnor h ewro rokn n on-nreewpsr esen­
tatioofAn IsD aSn dfor a llowuistn oqg u oftreo hme irn terwviitRehow y
BatterAs sbpye.c aicakln owledtgoeL moernnaBt r owwnh ow ast he
secreotnat rhyAe I DSp rojLeocrnta.t, h anyko uf ory oupra tieanncde
youarn swebreilniigne t fhe ev entaupaple aroaftn hcibeso ok.
Lasttlhya ntkosE mma MiClalietrMl,ii lnl Leerw,iM si llDeira,n a
MutimSearr,aT ha nbuCrlna,Hr ued saonndE llMocnG regor.
DM, JKKW,, PB
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1
Introduction
JennKyi tzinagnedrD aviMdi ller
Theries n owa dangetrh ahta sb ecomae t hretaotu sa llI.ti sa deadly disease
andt heriesn o knownc ureT.h ev irucsa n bpea sseddu rinsge xuailn tercourse
witha ni nefctepde rsoAnn.y oncea n giettm, a n orw oman.S of ar ith asb een
confinetdo s malglr oupbsu,t i ti ss preadiSnogp .r oteycotu rsealnfdr ead this
leaflwehte ni ta rrivIefys o.u i gnorAeI DSi tc oulbde t hed eatohf yoSuo.,d on't
dieo fi gnoran(cFei.r Bsrti tigsohv ernmentt eleviasdivoenro tn A IDS)
InD ecem1b8e96rt he Bgroivteirsnhlm aeunntci htfiesrd st te levaidsvieorn­
tiscianmgp aign aboIumtm uAnDceeq fiuciiyrSe eyndnc dr(oAmIeD TSh)e.
publeidcu cactaimopna oingA nI DwSa sa nu npreceddeepnatretdu re even
foarg overnmwehnitc h had meaxdtee numssoioervf ee communications
medtihaa ann pyr eviroeugsiI mn1e 8.98 p,a ratsl ry eas utlhtce o osoftft he
AIDSc ampaiggonv,e rnsmpeenntd oinna gd vesritnfigor,t hfier stti me,
exceetdheaodtfa noyt hoerrg anisnautdgimiounnlg,t inaUtniiolneiavnlet ro
secopnlda (cFer an1k9l94iH;ne ,a t1o8n9,8 ).
Publeidcu cawtaiso nt hep lmaaonifkgn o vernpmoelniotcn Hy I Va nd
AIDSI.tw aso nt hirsa,t htehrao nn r esearch, troerpa utnmietnitv,e care
measutrheaset,fo frtwse rceo ncentGroavteerndm.em nitn isstuecrahss ,
NormaFno wlperro,un noctedh a'tp ubeldiucc aitstih ooenn lvya ccwien e
hav(ec'i itne dS t1r89e8e4:t9 ,2T )h.em asmse diwear e steheaunssc entral
to fitghhet aAgIaDiSnI.snft ca t, gtohvee rnmaelnsto hteool rpgeadn ise
unprecesdcehnetdeucdlo i-nopge ratiaolnfl-uo brte etlweevneienst iwoonr ks
for tae dna yb liotfAz I DS replraotgerda mbmeitnwg2e e7Fn e bruaanrdy
8M arc1h89 7A.s N ormaFno wltehrSe,e cretSatrayft oreoH fe alatnhd
Social Sreeccuorridteyd,:
Note verythcionugl bde a chievbeyda dverti.si.nW.ge a lsnoe edetdh eh elopf
them edi-a inp articutlealre vi.si.otn.h er esponosfeb otht heB BC andI BA
wasm agnific(eFnotw.l e1r99,1 2:5 9)
Them edicao veroafAg IeD hSa bse ecnr edwiitteahdn, cd o ndemfnorea,d
widvea rioeftc yo nstruicdteioolnoasgn,di e efesfc tFso.r exaamsp le
legitihmoimsoipnhgoo brpi rao motpienrgm issifvoern eosbsst,ch uer ing
truatbho AuItD tSh rougehv acsooiyrfo ornv ergoinn gtp hoern ographic.
Certatihnbelo yu,n daorfti hepese rmisisnti hmbeel dewi ear e chbayn ged
struggleAsI DaSWr.io tuhnddr oaftw habela no nt elevaidsvieornto ifs ing
condobmyts h e IndependenAtu tBhrooaraniddtc yaHt sohtmeieO n fgfi ce
ins umme1r89 7w asa dirercets uoflt th AeI DSc ampganiT.h ew ord
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