The Brand Within: The Power of Branding from Birth to the Boardroom

189 Pages·2010·1.75 MB·English

by  Daymond John

The Daymond John “brand” is all about being out in front and going your own way. In The Brand

Within, he gets readers thinking about what it means to succeed in business and in life. One thing

about Daymond, he takes charge, and here he puts his own spin on our consumer culture and

challenges us to change things up.

—Mark Burnett, Famed Television Producer What a treat it is to sit beside Daymond John on The

Shark Tank! He’s full of surprises, but it’s no surprise that he’s just as smart and funny and

cutting-edge in print as he is on the set. This is a book for anyone who wants to rock their own

worlds, the same way Daymond keeps rocking’ his, and ours.

—Barbara Corcoran, Real estate Mogul and Business Consultant The Brand Within is the ultimate

hustler’s handbook, whether you’re selling records, clothes, cars or your own image! Daymond

drops jewels in a simplistic way so that anybody can understand the world of Branding. The

Brand Within is good money.

—Fabolous, Hip-hop Recording Star AMAZING! The Brand Within is a great read! As I build the Kim

Kardashian Brand, I understand the importance of aligning myself with those who reflect the

same elegance, beauty, fashion, and excellence as I do. Daymond helps you to realize the

importance of perception and how it is conveyed to the world. Building your brand never stops

and after reading this book, you’ll be inspired to keep thriving.

—Kim Kardashian, Model, Actress and Businesswoman WOW! After finishing The Brand Within, I

realized even more the importance of my personal brand and how others may perceive me, when

I’m not even thinking about it! The Shark lays down in detail the ways to improve your public

image. This in return will improve your chances of success—true knowledge for any and all who

want to make it in the game of life on their own terms.

—Terrence J, Co-host of BET’s 106 and Park A must read for anyone who wants their brand to

walk into the room long before they do.

—Kevin O’Leary, Renowned Entrepreneur and Venture Capitalist THE DISPLAY OF POWER SERIES

THE

BRAND
WITHIN

The Power of Branding

From Birth to the

Boardroom by
Daymond John

with

Daniel Paisner

The Brand Within
© 2010 Daymond John All rights reserved.

Published in the United States of America by:
Display of Power Publishing, Inc.
350 Fifth Avenue Suite 6617
New York, New York 10118
www.displayofpower.com
www.daymondjohn.com

No part of this book may be reproduced in any way or by any means, including electronic,
mechanical, photocopying or otherwise, without the prior written permission of the publisher.

Printed in the United States of America
ISBN# 13: 978-0-9825962-2-7
# 10: 0-9825962-2-7

Cover design by: