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The Art of Choosing PDF

307 Pages·2.5 MB·English
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by Sheena Iyengar| 307 pages| 2.5| English

About The Art of Choosing

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar’s award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.

Detailed Information

Author:Sheena Iyengar
ISBN:9780446558716
Pages:307
Language:English
File Size:2.5
Format:PDF
Price:FREE
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