The 10 Principles of Open Business: Building success in today’s open economy

246 Pages·2014·1.111 MB·English

by  David Cushman, Jamie Burke (auth.)

The 10 Principles of Open Business
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The 10 Principles of
Open Business
By
David Cushman
with
Jamie Burke
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© David Cushman and Jamie Burke 2014
Foreword © Matt Atkinson 2014
Softcover reprint of the hardcover 1st edition 2014 978-1-137-34703-9
All rights reserved. No reproduction, copy or transmission of this publication
may be made without written permission.
No portion of this publication may be reproduced, copied or transmitted
save with written permission or in accordance with the provisions of the
Copyright, Designs and Patents Act 1988, or under the terms of any licence
permitting limited copying issued by the Copyright Licensing Agency, Saffron
House, 6–10 Kirby Street, London EC1N 8TS.
Any person who does any unauthorized act in relation to this publication
may be liable to criminal prosecution and civil claims for damages.
The authors have asserted their rights to be identifi ed as the authors of this
work in accordance with the Copyright, Designs and Patents Act 1988.
First published 2014 by
PALGRAVE MACMILLAN
Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited,
registered in England, company number 785998, of Houndmills,
Basingstoke, Hampshire RG21 6XS.
Palgrave Macmillan in the US is a division of St Martin’s Press LLC,
175 Fifth Avenue, New York, NY 10010.
Palgrave Macmillan is the global academic imprint of the above companies
and has companies and representatives throughout the world.
Palgrave® and Macmillan® are registered trademarks in the United States,
the United Kingdom, Europe and other countries.
ISBN 978-1-349-46723-5 ISBN 978-1-137-34704-6 (eBook)
DOI 10.1057/9781137347046
This book is printed on paper suitable for recycling and made from fully
managed and sustained forest sources. Logging, pulping and manufacturing
processes are expected to conform to the environmental regulations of the
country of origin.
A catalogue record for this book is available from the British Library.
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Typeset by MPS Limited, Chennai, India.
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For Suzanne and Freya
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Contents
List of Figures and Tables ix
Foreword x
Acknowledgments xii
Introduction: Starting from a Diff erent Place 1
Introduction: Defi ning
Open Business – and Its Benefi ts 5
Introduction: Tesco PLC – an Open Business 10
1 Purpose 24
2 Open Capital 44
3 Networked Organization 64
4 Shareability 75
5 Connectedness 90
6 Open Innovation 106
7 Open Data 135
8 Transparency 168
vii
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viii Contents
9 Member Led/Customer Led 186
10 Trust 207
Summary 222
Index 227
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List of Figures and Tables
Figure
1 Co-IP: Sharing risk, reward, eff ort, and
rights. Illustration by Jamie Burke and Steff en Hück 110
Table
1 The 10 Principles and your fi rst steps for each 223
x
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