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Supply Chain Impact Analysis PDF

31 Pages·2016·English
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by ['Raj Guhan']| 2016| 31 pages| English

About Supply Chain Impact Analysis

This senior project examines the effects of store openings and closings on Frito-Lay sales. Short-term effects were found between similar stores located near each other, such as same-store cannibalization for mass merchandisers and supermarkets. However, the analysis of long-term effects was inconclusive due to an inability to account for various factors that could influence sales. The project aimed to help Frito-Lay better predict how new or closed stores might impact sales at other locations.

Detailed Information

Author:['Raj Guhan']
Publication Year:2016
Pages:31
Language:English
Format:PDF
Price:FREE
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