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Download Summer Internship Report - Allied Media by ['SivaKumar Ramamoorthy'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Summer Internship Report - Allied Media
The document is an internship report submitted by R. Sivakumar for their Masters in Business Administration. It details their internship experience at Allied Media Network Pvt. Ltd. in Bangalore, where they learned about media planning and evaluation. They helped media executives and planners with the planning work for Toyota. The planning process involves analyzing media channels, publications and websites based on their performance metrics to select the best options. The report provides details of the technical and analytical aspects of planning and buying media for corporate campaigns and how they are evaluated before and after.
Detailed Information
| Author: | ['SivaKumar Ramamoorthy'] |
|---|---|
| Publication Year: | 2013 |
| Pages: | 28 |
| Language: | English |
| Format: | |
| Price: | FREE |
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