Summer AMA 2017 Conference Program

45 Pages·2017·0.55 MB·English

by  Monica Gerhardt

Friday, August 4, 2017

8:00 AM – 6:45 PM Conference Registration

8:00 AM – 12 NOON Pre-Conference Sessions

“Researching for a Better Society” - DocSIG, Marketing & Society SIG and Journal of Macromarketing Pre-Conference
Additional Registration Required

“Innovation for Good in an Interconnected World: Marketing’s Role in Creatively Addressing Societal Problems”
Additional Registration Required

“Marketing Strategy Meets Wall Street” (Day 2)
Additional Registration Required

10:00 AM – 12 NOON Pre-Conference Sessions

Early-Career Mentoring Session
Additional Registration Required

1:00 PM – 2:15 PM Conference Sessions

A01 | My Shot (The Power of One)
Yerba Buena Salon 01

Parents as Food Providers to Children: Understanding Parental Behavior using the Integrated Behavioral Theory
Yoke Kiau Leong1, Sanjaya Singh Gaur1, Brian C. Imrie2, Seyedrajab Nikhashemi1
1Sunway University, 2KDU Penang University College

Examining The Relationship Between Power State, Self-Concept And Agreeableness: An Experimental Investigation
Kaushalya Nallaperuma1, Joshua Newton1, Nichola Robertson1, Jimmy Wong2
1Deakin University, 2SIM University (UniSIM)

A02 | POLICY DIMENSIONS OF INTERNET, PRIVACY & TRUST, ECONOMIC DEVELOPMENT, AND AIR TRAVEL
Yerba Buena Salon 02

International Heterogeneity in Internet Advertising: A Panel Data Analysis of the Effect of Data Privacy Laws
Nir Kshetri1, Lailani Alcantara2
1University of North Carolina, 2Ritsumeikan Asia Pacific University

Protecting Consumer Trust in the Age of the Internet of Things
James Harvey , Kevin McCrohan
George Mason University

Scale Efficiency Analysis of small-scale Level area in Poor Minority Region of China－from Spatial Analysis perspective
Junzhou Zhang1, Maxwell Hsu2, Baojiang Geng3, Kristina Stuhler1
1Old Dominion University, 2University of Wisconsin-Whitewater, 3Old Dominion University

An Analysis of Domestic Passenger Market Travel Demand for a Major American Airport
Fassil Fanta, Selcuk Ertekin
Brenau University
A03 | CAN'T BUY ME LOVE -- HOW TO MANAGE WOM
Yerba Buena Salon 03

Rewarding Online Product Reviewers Effectively: From a Self-Determination Perspective
Nan Zhang1, Mavis Adjei2
1North Carolina Central University, 2Southern Illinois University Carbondale

Social Media Criticism of the Top US Art Museums
David Waller1, Helen Waller2
1University of Technology Sydney, 2University of Sydney

Setting the right tone – How the interplay of response style and user goals influences the effectiveness of handling
consumer criticism in social media
Marius Johnen1, Oliver Schnittka2
1University of Hamburg, University of Southern Denmark2

You Are All Competent, But Can You be Nice? Leveraging Social Media for Leadership Communication
Hsin-Hsuan Lee
ESCP Europe

A04 | THE EFFECTIVENESS OF PRODUCT AND AD DESIGN FACTORS
Yerba Buena Salon 04

Is Bigger Always Better? The Impacts of Product-Model Size Ratio and Brand Social Role on Advertising Effectiveness
Chun-Tuan Chang, Xing-Yu Chu, Hsin-Yi Wang
National Sun Yat-sen University

Examining the Role of Customer Engagement in Product Design
Tien Wang, Stephen Bardosy
National Cheng Kung University

Native Advertising: The Effect of Design and Content Congruence on Attitude toward the Ad and Publisher Credibility
Lukas Leister2, Matthias Schulten1, Alexander Decker2
1Hochschule Furtwangen University, 2Technische Hochschule Ingolstadt

Implied Motion Must Be Brand-Relevant for Effective Advertising
Brian Taillon1, Bruce Huhmann2, Steven Mueller3
1East Carolina University, 2Virginia Commonwealth University, 3University of Texas El Paso

A05 | INFORMATION SHARING AND LEARNING IN NEW PRODUCT DEVELOPMENT
Yerba Buena Salon 05

Showing All Your Cards To Win: Development Activity Information Sharing And Its Impact On Product Adoption
Minu Kumar, Nga Ho Dac
San Francisco State University

The Interplay Of Market Learning And Innovation Model
Fu-Mei Chuang
ESC Rennes School of Busines

Knowledge absorption platforms of international knowledge acquisition on MNEs' product innovativeness
Margaret Sheng
National Taiwan University of Science and Technology
Innovation orientation and NPD success—the mediating role of team information processing
Adriana Amaya Rivas1, Yingkai Liao2
1Escuela Superior Politécnica del Litoral, ESPOL, ESPAE Graduate School of Management, 2Nanhua University

A06 | CROSS-CULTURAL CONSUMER RESEARCH IN GLOBAL MARKETS
Yerba Buena Salon 11

The Impact of Holistic Thinking on Price Magnitude Perception
Lingjiang (Lora) Tu, Chris Pullig
Baylor University

Increasing Brand Experiences and Word of Mouth in Experiential Retailing - A Cross-Cultural Perspective
Isabelle Koehler1, Franz-Rudolf Esch1, Tomas Falk2
1EBS University for Business and Law, 2Aalto University School of Business

Methods to Improve Construct Measurement Equivalency in Cross-Cultural Consumer Research
Veronica Martin Ruiz, Jose Antonio Rosa
Iowa State University

A07 | PRICING AND PRODUCT MANAGEMENT
Yerba Buena Salon 12

Product Discontinuation and Firm Market Value
Ismail Erzurumlu1, Nukhet Harmancioglu1, Sundar Bharadwaj2
1Koç University, 2University of Georgia

Impact Of Supply Chain And New Product Process Decisions On CRM Capability And Firm Performance
Linlin Chai2, S. Arunachalam1, Sridhar Ramaswami3
1Indian School of Business, 2North Dakota State University, 3Iowa State University

The Effects of EDLP Price Promotions on Market Basket Performance
Jared Hansen1, Shelby Hunt2
1University of North Carolina, 2Texas Tech University

A08 | COPRODUCTION MADE EASIER: DEEPER INSIGHTS INTO CUSTOMER PARTICIPATION
Yerba Buena Salon 13

Role of Service Quality Tier and Customer Autonomy on Coproduction
Beibei Dong, K. Sivakumar
Lehigh University

The Moderating Role of Service Category Perception in Service Co-Creation
Devon Johnson1, Yam Limbu1, C. Jayachandran1, P. Raghunadha Reddy2
1Montclair State University, 2Sri Venkateswara University

Value creation with interactive Self-Service Information Technologies (SSIT) in-store
Florence Feenstra1,Valentina Stan1, Armelle Glerant-Glikson2
1ESSCA School of Management, 2UPEC University

Customer Participation in Online Service Contexts: An Empirical Investigation in The Online Travel Booking Industry
Pei-Yu Pai, Bo-Hsien Tsai
National Chengchi University
A09 | INSIDE SALES, DIGITAL INFORMATION TECHNOLOGIES, AND SOCIAL SELLING: UNDERSTANDING THE FUTURE OF SALES
FOR PRACTITIONERS, EDUCATORS, AND RESEARCHERS (SPECIAL SESSION)
Yerba Buena Salon 14

Panel Experts:
Jill Rowley, Social Selling & Digital Strategist
Nick Nitschmann, Senior Enterprise Account Manager, DellEMC
Shahan Parshad, Head of AMER Sales Development Representatives, Salesforce.com
Keith Richey, Senior Director, Global Marketing, LinkedIn

Session Moderators:
Joël Le Bon (University of Houston)
Rajesh Gulati (St. Cloud State University)

This session will provide a forum where practitioners, educators, and researchers will have opportunities to identify
pertinent areas of research related to managing current and future inside salesforces. Further, all participants will gain
insights regarding best practices in leveraging digital information technologies and social selling as well as be introduced
to related challenges inside sales organizations face. The session will be of interest to all current and future educators and
researchers interested in the areas of sales, sales management, digital marketing, social media, and social network.

2:30 PM – 3:45 PM Conference Sessions

B01 | HELPLESS (BAD FEELINGS AND CONSUMPTION)
Yerba Buena Salon 01

Seeking relief from negative emotions: Customer revenge as a self-control conflict
Marilena Gemtou, Haiming Hang
University of Bath

$5 off $125 is still $5 - Greedy people focus more on absolute gains
Goedele Krekels1, Mario Pandelaere2
1HEC Lausanne, 2Virginia Tech

Breaking the regret curse: how default options improve maximizer consumers’ choice experience
Francois Carrillat1, Ali Besharat2, Daniel Ladik3
1University Technology Sydney, 2University of Denver, 3Seton Hall University

B02 | SPONSORSHIP REVISITED: HOW TO MAKE (SPORT) SPONSORSHIP MORE EFFECTIVE
Yerba Buena Salon 02

What the sponsor of sports team should know about fans, celebrity owner and team-sponsor fit: The mediating
impact of team attitude on sponsorship outcomes
Ritu Malhotra1, Debasis Pradhan2, Tapas Moharana3
1National Institute of Fashion Technology, 2Xavier School of Management, 3Ravenshaw University

Alignment Matters: Testing the Effect of Brand Alignment on Consumption Behavior by Manipulating Sponsorship
Messages
Yiran Su, Thilo Kunkel
Temple University
Marketing to Fas all over the World: How Fan’s Identification and Social Context Jointly Shape Brand Sponsorship
Effectiveness
Marc Mazodier2, Conor Henderson1, Joshua Beck1
1University of Oregon, 2Hong Kong Baptist University

Cooperative Strategies in Major Sports Event Sponsorship from a Rights-holders Perspective
Ragnar Lund1, Stephen Greyser2
1KTH, 2Harvard University

B03 | IT'S ONLY WORDS -- THE EFFECT OF DIFFERENT TEXTS IN A DIGITAL WORLD
Yerba Buena Salon 03

Involving ‘Your’ Brand And Consumer Outcomes In Digital Environments: A Case For Second Person Pronouns
Ryan Cruz1, James Leondardt2, Todd Pezzuti3
1New Mexico State University, 2University of Nevada, 3University of Chile

Role of Narrativity and Prosodic Features in Driving the Virality of Online Video Content
George Deitz, Subhash Jha
University of Memphis

An Investigation of the Effects of Rhetoric and Dynamic Characteristics on Crowdsource Funding Formation
Masoud Moradi, Mayukh Dass, Dennis Arnett
Texas Tech University

Communicating Complex Services using Electronic Word-of-Mouth on Twitter: An Exploratory Study
Anna Gourinovitch, Xiaoning Liang, Pierangelo Rosati, Theo Lynn
Dublin City University

B04 | PRICE PROMOTIONS AND DISCOUNTS
Yerba Buena Salon 04

Price Promotion for a Pre-ordered Product: Moderator and Mediators
Subhash Jha2, Phillip Hart1,George Deitz2
1Westfield State University, 2University of Memphis

The More, the Better? Price Promotion and Retailer Performance
Fred Selnes1, Auke Hunneman1, Ruohao Sun2
1BI Norwegian School of Management, 2University College of Southeast Norway

Role Of Sale Rationale In Price Promotion
Subhash Jha, Balaji Krishnan
University of Memphis

Promotional Value as the Joint Effect of Discount and Time Restrictions: Conceptual Model
Igor Makienko, Mark Pingle
University of Nevada

B05 | CUSTOMER ENGAGEMENT
Yerba Buena Salon 06

Faking it vs. Feeling it: Examining the Flow Experience in Emotional Labor
Clark Johnson1, Melanie Lorenz2 , Jase Ramsey1
1Saint Louis University, 2University of Toledo
Dark-side of Customer satisfaction ratings: Managing Frontline service employees
Hae Kyung Shin
Imperial College

Managing Salesforce Effectiveness During Product-Harm Crises
Seth Cockrell2, Clay Voorhees1, Douglas Hughes1, Roger Calantone1
1Michigan State University, 2Missouri State University

Consumers’ Relational Behaviour: An Integrated Model of Psychological Contracts, Trust and Commitment
Sanjaya Gaur1, Yekaterina Kucherenko3, Jessica Ho1, Sheau-Fen Yap2
1Sunway University, 2Auckland University of Technology, 3Evolutionfx Limited

B06 | CORPORATE IRRESPONSIBILITY AND UNETHICAL BEHAVIOR
Yerba Buena Salon 11

Practice what you preach, but is it wise to preach what you practice? A consistency-based approach to the corporate
social responsibility (CSR) communication dilemma
Whitney Ginder1, Wi-Suk Kwon2, Sang-Eun Byun3
1Texas State University, 2Auburn Univeristy, 3University of South Carolina

How Sustainability Are You? Sustainability Consumers’ Reactions to Corporate Social Irresponsibility
Thuy Nguyen2, Yi-Chia Wu1, Phillip Wilson2
1Tarleton State University, 2Midwestern State University

Better than Nothing? The Unexpected Impact of CSR Information Clarity on Consumers’ Perceived Sincerity in CSR
Activities
Min Kyu Kim, Molan Kim
UNIST

Framing and Unethical Behavior
Kevin Lehnert, Suzeanne Benet, Duncan Vos
Grand Valley State University

B07 | CORPORATE BRANDING
Yerba Buena Salon 12

Corporate Branding and Spillover Effects: The Role of Product Brands in Brand Equity Leverage and Dilution
Alexander Witmaier
Ludwig-Maximilians-Universität München

Effects of commitment to the department and corporate brand on recommendation and turnover intentions – a
multiple group analysis
Daniel Hoppe
Philipps-Universität Marburg

Is rebranding worthwhile? An analysis of abnormal returns to rebranding announcements
Yanhui Zhao2, Roger Calantone1
Michigan State University, 2University of Nebraska
B08 | CUSTOMER RELATIONSHIP MANAGEMENT AND THE CONNECTED CUSTOMER
Yerba Buena Salon 13

Unprofitable Cross-Buying By Customers : The impact of cross-buying propensity on firm's sales
Seungmin Lee1, Sang Yong Kim1, Tae Ho Song2
1Korea University, 2Pusan National University

The Influence of Social Networking for SMEs on Improving Social CRM
Junxue Gong, Songpol Kulviwat
Hofstra University

The Communication Strategy in Rewards Program Innovation: Reward Pursuit Sustainability from a Regulatory Fit
Perspective
Xin Yang1, Jing Zeng1, Haksin Chan1, Yang Yu2
1Hang Seng Management College, 2Hong Kong Baptist University

Reciprocity: Appreciating relationality in marketing interactions
Sivakumari Supramaniam1, Richard Varey2, Sanjaya Gaur1
1Sunway University, 2Waikato University

B09 | TOOLS TO ENHANCE STUDENT LEARNING (SPECIAL SESSION)
Yerba Buena Salon 14

What skills are important for a Digital and Social Media Marketing Professional? A comparison of employers’,
professionals’, professors’, and students’ perspectives.
Sizhu Chen, Purvi Shah
Worcester Polytechnic Institute

Using reflection papers as a measure of student learning outcomes
Miles Condon, Adam Cann
Texas Tech University

Transparency of purpose in a simulation game
Adam Cann
Texas Tech University

4:00 PM – 5:15 PM Conference Sessions

C01 | SATISFIED (CONSUMER [DIS]SATISFACTION)
Yerba Buena Salon 01

Deck the halls with boughs of holly to soften evaluations of service failure
Joshua Newton1, Jimmy Wong2, Riza Casidy1
1Deakin University, 2Singapore Institute of Management

Consumer Preferences For Utilitarian And Hedonic Attributes In Stock-Out
Sajeev Varki, Dong Liu
University of South Florida

Better understanding of customer-firm relationships through gratitude
Syed Muhammad Fazal-e-Hasan1, Ian Lings2, Gary Mortimer2, Larry Neale2
1University of Tasmania, 2Queensland University of Technology
How does Customer Satisfaction Pay Off? Investigating Key Mediating Mechanisms Underlying the Link Between
Customer Satisfaction and Customer Engagement Behaviors in an Extended Service Encounter
Bernadette Frech, Neeru Malhotra, Helen Higson
Aston Business School

C02 | THE FUTURE OF IOR SCHOLARSHIP (SPECIAL SESSION)
Yerba Buena Salon 02

Panel moderator: Alberto Sa Vinhas (Washington State University)
Panel participants: Gary Frazier (University of Southern California), David Griffith (Lehigh University), Sandy Jap (Emory
University), George John (University of Minnesota)

In this special session, we will discuss several questions related to the future of IOR research. The objective is to offer a
discussion on the current status of IOR research and identify and promote future research opportunities. A panel of
distinguished speakers will discuss the following questions following a roundtable, interactive format:
• What are the key research priorities for IOR research?
• What are the main dependent variables of interest to IOSIG researchers?
• What is the value of inductive methods for IOR research?
• Has the time arrived for IOR researchers to consider alternative paradigms for understanding B2B exchange?
• What are some of the mature research areas in IOR? What are emerging areas?
• Are IOR researchers contributing to managerial practice? What are some of the most relevant managerial
questions for IOR research? How can we increase impact on managerial practice?
• What are the most common areas of concern you see when reviewing IOR papers? How can authors better
address these before submission?

C03 | SIGNED, SEALED, DELIVERED -- EXAMINING USER GENERATED CONTENT
Yerba Buena Salon 03

Examining Brand-Related User-Generated Content on Twitter Using Big Data
Xia Liu
Rowan University

The Effects of Social Influence and Self-Enhancement on Consumers’ Willingness to Share Their Purchase Decisions on
Social Media
Fernanda Muniz, J. Diego Alvarado-Karste, Richard Conde
University of North Texas

Examining the Influence of Social Capital on e-WOM Behavior and Brand Experience for SNS Platforms
Kazuhiro Kishiya
Kansai University

Emoji and Brand Engagement on Social Media
Ethan Pancer1, Lindsay McShane2, Maxwell Poole1
1Saint Mary's University, 2Carleton University

C04 | ADVANCES IN DIGITAL MEDIA
Yerba Buena Salon 04

“Cognitive Bridge” Effects for Media Multitasking
Jean Brechman1, Duane Varan2, Brooke Wooley2, Steven Bellman3
1College of New Jersey, 2MediaScience, 3University of South Australia
Chasing the Pokémon: Exploring User’s Motivations to Play Pokémon Go
Philipp Rauschnabel2, Alexander Rossmann1, Mandy Claudia tom Dieck3
1Reutlingen University, 2University of Michigan-Dearborn, 3Manchester Metropolitan University

Who Should an Advertiser Target?
Arslan Aziz, Rahul Telang
Carnegie Mellon University

C05 | MANAGERIAL AND ORGANIZATIONAL ISSUES IN INNOVATION
Yerba Buena Salon 06

Extrinsic Rewards, Intrinsic Motivation, and New Product Development Performance
Stacey Malek1, Shikhar Sarin2, David Gotteland1, Christophe Haon1
1Grenoble Ecole de Management, 2Boise State University

Should Managers be Scared of their Emotions? : Impact of Envy and Regret on Managerial Behavior
Sheikha Alia, Nukhet Harmancioglu
Koç University

How to successfully compete in dynamic markets with radical innovation? The role of organizational slack in avoiding
adverse product reliability outcomes
Thomas Kiessling, David Bendig, Malte Brettel
RWTH Aachen University

Paths to New Product Success: Exploring Impacts of Competitor and Alliance Orientations
Yen-Chun Chen1, Todd Arnold2
1Chinese Culture University, 2Oklahoma State University

C06| BRAND AND CORPORATE PERCEPTIONS IN GLOBAL MARKETS
Yerba Buena Salon 11

Local versus International Brands: Different Routes to Success?
Kristina Klein1, Timo Mandler2
1University of Cologne, 2University of Hamburg

Antecedents of Perceived Brand Globalness and Moderated Effects on Brand Quality and Prestige
Yi Peng
University of Alabama

Perceptions and Effects of Cross-National Corporate Reputation: The Role of Hofstede’s Cultural Value Approach
Johannes Hirschmann, Bernhard Swoboda, Nadine Batton
Trier University

A Comparison of National Cultural Value Approaches for Corporate Reputation Perceptions
Bernhard Swoboda, Nadine Batton, Cathrin Puchert
Trier University

C07 | CREATING, MANAGING, AND MEASURING BRAND EQUITY
Yerba Buena Salon 12

Leveraging a Brand by linking it to a Place
Argho Bandyopadhyay, John Hall, Ho Yin Wong, Alvin Lee
Deakin University