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Strategic Planning: How to Deliver Maximum Value Through Effective Business Strategy PDF

192 Pages·2008·1.702 MB·English
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About Strategic Planning: How to Deliver Maximum Value Through Effective Business Strategy

Closely aligning with the military strategy concepts that the ancient Chinese warrior-philosopher Sun Tzu developed in The Art of War over 2500 years ago, Strategic Planning is a practical guide written by two German experts in strategy and innovation. Witmann and Reuter help leaders develop the ability to recognize opportunities in their corporate environment and take advantage of these opportunities effectively and flexibly by implementing revenue-generating strategies.  To foster active participation, they engage readers in direct question "workshops" that can be worked through individually or in teams, guiding them through analysis of value-based management, the strategic environment, strategic strength development, building strategies to suit products, and techniques to gain competitive advantage.  A full case study in strategy and business planning further coaches readers in handling the challenges of value creation and long-term success.

Detailed Information

Author:Robert G Wittmann, Matthias P Reuter, Robert Wittmann, Matthias Reuter
Publication Year:2008
ISBN:2007048612
Pages:192
Language:English
File Size:1.702
Format:PDF
Price:FREE
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