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Download Strategic Market Management, 11th Edition: Description by ['Mahmoud Khairy'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Strategic Market Management, 11th Edition: Description
This document provides information about the 11th edition of the textbook "Strategic Market Management" by David A. Aaker and Christine Moorman. It includes details about rental and purchase options for the ebook and paperback formats. The description highlights that the textbook provides concepts and methods to help managers implement market-driven business strategies. New chapters were added on building customer relationships, creating valuable customers, and how marketing creates firm value. Features include a business strategy focus, structured strategic analysis tools, and discussion of customer value propositions and global growth.
Detailed Information
| Author: | ['Mahmoud Khairy'] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 2 |
| Language: | English |
| Format: | |
| Price: | FREE |
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