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About Strategic Management for Travel and Tourism
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.Among the new features and topics included in this edition are:* international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliancesStrategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism. * Specifically written for the travel and tourism industry with strategic management applications and theory* Brings theory to life with industry-based case studies from Airtours, Marriott and Thomas Cook to enhance learning and understanding* Well rounded book which covers the contemporary strategic issues affecting travel and tourism organizations, such as cruising and 'all-inclusive' holidays
Detailed Information
| Author: | Nigel Evans, David Campbell, George Stonehouse, |
|---|---|
| Publication Year: | 2003 |
| ISBN: | 9780585459509 |
| Pages: | 421 |
| Language: | English |
| File Size: | 3.306 |
| Format: | |
| Price: | FREE |
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