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Download Strategic Entrepreneurship: A Decision-Making Approach to New Venture Creation and Management by Philip A. Wickham in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Strategic Entrepreneurship: A Decision-Making Approach to New Venture Creation and Management
The book is suitable for courses in entrepreneurship and/or business enterprise at the advanced undergraduate, MBA and Masters in business enterprise/ entrepreneurship level. Wickham provides a comprehensive introduction to a subject that is rapidly growing in importance, reflecting its increasing importance of entrepreneurship in the real economy and society. The book discusses entrepreneurship not as a mystical gift possessed by individuals, but in a very practical manner as a type of strategic management that can be studied, analysed, and learnt. By taking a strategic approach and thereby making entrepreneurship relevant to organisations as an integrated whole, this book provides a unique and valuable approach to the subject. It presents entrepreneurship as describing what managers do as opposed to what they are.
Detailed Information
| Author: | Philip A. Wickham |
|---|---|
| Publication Year: | 2001 |
| ISBN: | 9780273651154 |
| Pages: | 438 |
| Language: | English |
| File Size: | 24.644 |
| Format: | |
| Price: | FREE |
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