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About Spotify
En la actualidad, Spotify es sinónimo de música para todos y en cualquier parte. La plataforma, que se basa en un modelo freemium, ha conquistado a millones de usuarios en todo el mundo y es líder de la tecnología de la música en streaming. Pero, ¿cuál es el secreto de esta revolucionaria aplicación? ¿Cómo se financia y por qué tiene tanto éxito? ¿Qué repercusiones tiene en la industria discográfica?Esta guía te permitirá descubrirlo todo sobre Spotify, la empresa sueca creada por Daniel Ek y por Martin Lorentzon que se sitúa como líder del mercado de la música en continuo.Te ofrecemos las claves para:• entender cómo surge la idea de crear una plataforma basada en el modelo freemium que permite acceder a una gama casi infinita de música sin que los usuarios tengan que gastar un solo céntimo;• descubrir el porqué del fulgurante éxito de Spotify, que ha sabido conquistar a millones de usuarios de todo el mundo;• comprender cómo se financia una plataforma que permite el acceso gratuito a su contenido;• identificar a los principales competidores de Spotify y comprender las repercusiones que todas estas plataformas tienen sobre los ingresos de los artistas;• etc.
Detailed Information
| Author: | Charlotte Bouillot [Bouillot, Charlotte] |
|---|---|
| Publication Year: | 2017 |
| Language: | other |
| File Size: | 1.0841 |
| Format: | |
| Price: | FREE |
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