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About Social Media and Supply Chain PDF
This document discusses the relationship between social media and supply chain management. It begins by defining key terms like supply chain management, Web 2.0, and social media. The introduction then outlines the major evolutions of supply chain management, including the emergence of Supply Chain Management 2.0 (SCM 2.0) which leverages social media and Web 2.0 technologies. The document goes on to discuss how social media is driving changes in customer engagement and the social business ecosystem. It describes key elements of social media like social profiles, social applications, and online communities. It argues that social media allows for greater customer feedback and real-time information sharing within supply chains.
Detailed Information
| Author: | ['Budi Man Taro'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 14 |
| Language: | English |
| Format: | |
| Price: | FREE |
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