Download Social Media and Political Party Campaign Case of Lesotho June 2017 Election PDF PDF Free - Full Version
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About Social Media and Political Party Campaign Case of Lesotho June 2017 Election PDF
This document summarizes a study on how political parties in Lesotho used social media for campaigning in the June 2017 snap election. It finds that while social media use is increasing in Lesotho, political parties have not fully leveraged platforms like Facebook to communicate directly with voters and share their goals and achievements. The study analyzes the Facebook pages of 8 political parties to understand how they employ social media. It applies the theory of technological determinism to explore how the political landscape is changing with new virtual systems emerging from social media adoption.
Detailed Information
| Author: | ['Takura Bhila'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 7 |
| Language: | English |
| Format: | |
| Price: | FREE |
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