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About Returns MGT Process
This document discusses a research paper on returns management processes within supply chain strategies. It was co-authored by three professors and submitted to an academic journal. The paper aims to better understand the linkages between marketing and logistics functions related to returns management. It focuses on returns management processes in Italian firms and the influence of external factors like European regulations. The researchers employ qualitative methods to explore four research questions around the role of returns management in supply chain strategy and the integration of marketing and logistics in handling returns.
Detailed Information
| Author: | ['paritosh'] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 28 |
| Language: | English |
| Format: | |
| Price: | FREE |
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