Table Of ContentLEVY WEITZ GREWAL
R E TA I L I NG
MANAGEMENT
9e
Levy/Weitz/Grewal: Retailing Management offers a seamless content and technology solution to improve
student engagement and comprehension, automation of assignments and grading, and easy reporting to ensure
that learning objectives are being met.
connect features
Connect® Marketing provides a wide array of tools and content to improve instructor productivity and student
performance. In fact, the aggregated results of 34 Connect adoptions showed an 11% improvement in pass
rates, a 16% improvement in retention, two times as many students receiving an A, and a 77% reduction in
Interactive Applications
instructor grading time.
Interactive Applications offer a variety of automatically
graded exercises that require students to apply key
Connect Performance Metrics Average Grade Distribution
concepts. Whether the assignment includes a click
and drag, video case, or decision generator, these
100
With applications provide instant feedback and progress
A B C D F
% Connect
Without Connect 8600 74.7% 80.4% 72.9% 83.7% 74.5% 92.5 71.1% 87.5% CWointhnoeuctt A B C D F tinrasctrkuinctgo fr.or students and detailed results for the
0 20 40 60 80 100
With Connect
40
Base: Seven control/test groups from six institutions.
Data compiled from independent research studies at higher education institutions.
Data compiled from
independent research 20
studies at higher education
institutions. Connect reduces time spent on administrative tasks…
0
Exam Scores Pass Rates AttendaRnactees RetentRiaotnes Reviewing Homework Giving Tests or Quizzes Grading eBook
Connect Plus includes a media-rich eBook that
Grade Distribution Student Retention Student Pass Rate wit6h0o umt iCnuotnensect w1it5h mCionnunteesct wit6h0o umt iCnuotnensect wi0th m Cinountneesct wit6h0o umt iCnuotnensect w1it2h mCionnunteesct allows you to share your notes with your students.
Rate Your students can insert and review their own notes,
A 31% WLeiathrnoSumtart ...allowing for more time to focus on concept application highlight the text, search for specific information, and
19.3% A and other learning.
30.5% 43% interact with media resources. Using an eBook with
3288CB..60%% 3232CB..56%% DrRoaptoeut DrR2oa0pt%oeut 57%With 30% 70% oTnim ceo nspceepntt 40% 20% Tgqiiumviiznezg es spteesntst or Timtees stsp oenr tq guiivzzinegs 0%10% Trheoimvmieeew swipnoegrnk t Csfrooolmuntn iaoencnyt t Pcholaumts a pglluiovtweesrs. ytoheumr s ttuod aecnctess as tchoemirp mleattee driiaglsit al
LearnSmart application Time spent
Without With Without With and/or active on concept
Le5ar8n%Sm marotre ALe’sa rwnSitmh art L3e5ar%nS fmeawrter dLeroarpnoSmutasrt 25% more students learning 40% Trheoimvmieeew swipnoegrnk t 90% aalepnadprn/lioicnra gtaicotniv e
LearnSmart with LearnSmart passed with LearnSmart
Without Connect With Connect
Tegrity
Make your classes available anytime, anywhere. With
learnsmart advantage
simple, one-click recording, students can search for
a word or phrase and be taken to the exact place in
your lecture that they need to review.
LearnSmart® Smartbook™
LearnSmart is the most widely used adaptive learning SmartBook is an extension of LearnSmart—an
resource in higher education, proven to strengthen adaptive eBook that helps students focus their study
concept retention and boost grades—the smartest time more effectively. As students read, SmartBook
way to improve student performance. assesses comprehension and dynamically highlights
where they need to study more.
Levy/Weitz/Grewal: Retailing Management offers a seamless content and technology solution to improve
student engagement and comprehension, automation of assignments and grading, and easy reporting to ensure
that learning objectives are being met.
connect features
Connect® Marketing provides a wide array of tools and content to improve instructor productivity and student
performance. In fact, the aggregated results of 34 Connect adoptions showed an 11% improvement in pass
rates, a 16% improvement in retention, two times as many students receiving an A, and a 77% reduction in
Interactive Applications
instructor grading time.
Interactive Applications offer a variety of automatically
graded exercises that require students to apply key
Connect Performance Metrics Average Grade Distribution
concepts. Whether the assignment includes a click
and drag, video case, or decision generator, these
100
With applications provide instant feedback and progress
A B C D F
% Connect
Without Connect 8600 74.7% 80.4% 72.9% 83.7% 74.5% 92.5 71.1% 87.5% CWointhnoeuctt A B C D F tinrasctrkuinctgo fr.or students and detailed results for the
0 20 40 60 80 100
With Connect
40
Base: Seven control/test groups from six institutions.
Data compiled from independent research studies at higher education institutions.
Data compiled from
independent research 20
studies at higher education
institutions. Connect reduces time spent on administrative tasks…
0
Exam Scores Pass Rates AttendaRnactees RetentRiaotnes Reviewing Homework Giving Tests or Quizzes Grading eBook
Connect Plus includes a media-rich eBook that
Grade Distribution Student Retention Student Pass Rate wit6h0o umt iCnuotnensect w1it5h mCionnunteesct wit6h0o umt iCnuotnensect wi0th m Cinountneesct wit6h0o umt iCnuotnensect w1it2h mCionnunteesct allows you to share your notes with your students.
Rate Your students can insert and review their own notes,
A 31% WLeiathrnoSumtart ...allowing for more time to focus on concept application highlight the text, search for specific information, and
19.3% A and other learning.
30.5% 43% interact with media resources. Using an eBook with
3288CB..60%% 3232CB..56%% DrRoaptoeut DrR2oa0pt%oeut 57%With 30% 70% oTnim ceo nspceepntt 40% 20% Tgqiiumviiznezg es spteesntst or Timtees stsp oenr tq guiivzzinegs 0%10% Trheoimvmieeew swipnoegrnk t Csfrooolmuntn iaoencnyt t Pcholaumts a pglluiovtweesrs. ytoheumr s ttuod aecnctess as tchoemirp mleattee driiaglsit al
LearnSmart application Time spent
Without With Without With and/or active on concept
Le5ar8n%Sm marotre ALe’sa rwnSitmh art L3e5ar%nS fmeawrter dLeroarpnoSmutasrt 25% more students learning 40% Trheoimvmieeew swipnoegrnk t 90% aalepnadprn/lioicnra gtaicotniv e
LearnSmart with LearnSmart passed with LearnSmart
Without Connect With Connect
Tegrity
Make your classes available anytime, anywhere. With
learnsmart advantage
simple, one-click recording, students can search for
a word or phrase and be taken to the exact place in
your lecture that they need to review.
LearnSmart® Smartbook™
LearnSmart is the most widely used adaptive learning SmartBook is an extension of LearnSmart—an
resource in higher education, proven to strengthen adaptive eBook that helps students focus their study
concept retention and boost grades—the smartest time more effectively. As students read, SmartBook
way to improve student performance. assesses comprehension and dynamically highlights
where they need to study more.
easy to use
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Simple
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RETAILING
MANAGEMENT
RETAILING
NINTH EDITION
MANAGEMENT
Michael Levy, Ph.D.
Babson College
Barton A. Weitz, Ph.D.
University of Florida
Dhruv Grewal, Ph.D.
Babson College
RETAILING MANAGEMENT, NINTH EDITION
Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2014 by
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ISBN 978-0-07-802899-1
MHID 0-07-802899-x
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Library of Congress Cataloging-in-Publication Data
Levy, Michael, 1950-
Retailing management / Michael Levy, Ph.D., Babson College, Barton A. Weitz, Ph.D., University
of Florida, Dhruv Grewal, Ph.D., Babson College. — Ninth edition.
pages cm
Includes index.
ISBN 978-0-07-802899-1 (alk. paper)—ISBN 0-07-802899-X (alk. paper)
1. Retail trade—Management. I. Weitz, Barton A. II. Grewal, Dhruv. III. Title.
HF5429.L4828 2014
658.897—dc23
2013030858
The Internet addresses listed in the text were accurate at the time of publication. The inclusion of a
website does not indicate an endorsement by the authors or McGraw-Hill Education, and McGraw-Hill
Education does not guarantee the accuracy of the information presented at these sites.
www.mhhe.com
To our families for their never-ending support. To my wife Marcia
and my daughter Eva. —Michael Levy
To my wife Shirley. —Bart Weitz
To my wife Diana and my children Lauren and Alex.
—Dhruv Grewal
ABOUT THE AUTHORS
Michael Levy, Ph.D. (Ohio State University), is the Charles Clarke Reynolds Profes-
sor of Marketing and Director of the Retail Supply Chain Institute at Babson
College. He received his Ph.D. in business administration from The Ohio State
University and his undergraduate and MS degrees in business administration from
the University of Colorado at Boulder. He taught at Southern Methodist University
before joining the faculty as professor and chair of the marketing department at
the University of Miami.
Professor Levy received an award for 25 years of dedicated service to the edito-
rial review board of the J ournal of Retailing in 2011. He has also received the
McGraw-Hill Corporate Achievement Award for Grewal/Levy M arketing, second
Michael Levy, Ph.D.
edition, with Connect in the category of Excellence in Content and Analytics
Babson College
(2010); Revision of the Year for M arketing, second edition (Grewal/Levy) from
[email protected]
McGraw-Hill Irwin (2010); the Babson Faculty Scholarship Award (2009); and the
Distinguished Service Award, Journal of Retailing (2009) (at Winter AMA). He was
rated as one of the best researchers in marketing, in a survey published in M arket-
ing Educator (summer 1997).
He has developed a strong stream of research in retailing, business logistics,
financial retailing strategy, pricing, and sales management. He has published more
than 50 articles in leading marketing and logistics journals, including the J ournal of
Retailing , Journal of Marketing, Journal of the A cademy of Marketing Science , and
Journal of Marketing Research. He currently serves on the editorial review board of
the I nternational Journal of Logistics Management, European Business Review,
and the advisory boards of International Retailing and Marketing Review and the
European Retail Research. He is coauthor of M arketing, fourth edition (2014) and
M -Marketing , third edition (2013), both with McGraw-Hill/Irwin. Professor Levy
was co-editor of Journal of Retailing from 2001 to 2007. He co-chaired the 1993
Academy of Marketing Science conference and the 2006 summer AMA conference.
Professor Levy has worked in retailing and related disciplines throughout his
professional life. Prior to his academic career, he worked for several retailers and
a housewares distributor in Colorado. He has performed research projects with
many retailers and retail technology firms, including Accenture, Federated De-
partment Stores, Khimetrics (SAP), Mervyn’s, Neiman Marcus, ProfitLogic (Oracle),
Zale Corporation, and numerous law firms.
Barton A. W eitz , Ph.D., r eceived an undergraduate degree in electrical engineer-
ing from MIT and an MBA and a Ph.D. in business administration from Stanford
University. He has been a member of the faculty at the UCLA Graduate School of
Business and the Wharton School at the University of Pennsylvania and is pres-
ently the JCPenney Emeritus Eminent Scholar Chair in Retail Management in the
Warrington College of Business Administration at the University of Florida.
Professor Weitz is the founder of the David F. Miller Center for Retailing Educa-
tion and Research at the University of Florida (www.cba.ufl.edu/mkt/retailcenter).
The activities of the center are supported by contributions from 35 retailers and
firms supporting the retail industry, including JCPenney, Macy’s, Walmart, Office
Barton A. Weitz, Ph.D.
Depot, Walgreens, Home Depot, Target, and Brown Shoe, and the International
University of Florida
Council of Shopping Centers. Each year, the center places more than 250 under-
[email protected]
graduates in paid summer internships and management trainee positions with
retail firms and funds research on retailing issues and problems.
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