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About Question Paper BSM3044 Supply Chain Strategy and Cases
The passage describes Benetton's supply chain strategy which has contributed to its success as a global retailer. On the supply side, Benetton relies on contractors and sub-contractors to perform manufacturing, allowing it to adjust production in response to demand fluctuations while maintaining lower costs. On the demand side, Benetton operates through independent agents responsible for developing stores in designated geographical areas. Products are shipped directly to stores with limited storage, requiring fast and dependable deliveries. Benetton achieves this through a process of manufacturing garments in grey and dyeing them later based on demand for specific colors. This extra flexibility is absorbed by Benetton's supply-side cost efficiencies.
Detailed Information
| Author: | ['zukhri zaidi'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 5 |
| Language: | English |
| Format: | |
| Price: | FREE |
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