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About Proposal Case Study
This proposal aims to compare online and mobile shopping among young adults in Indonesia using Tokopedia as a case study. It will employ qualitative research methods like interviews to understand the motivations for choosing different shopping channels. As mobile commerce grows rapidly in Indonesia, this study seeks to identify the key drivers for using mobile apps versus traditional online shopping through computers. The results could provide useful insights for e-commerce platforms in Indonesia's unique market.
Detailed Information
| Author: | ['Winda Tesyarani'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 14 |
| Language: | English |
| Format: | |
| Price: | FREE |
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