Playing to Win: 10 Steps to Achieving Your Goals

273 Pages·2004·0.79 MB·English

by  Karren Brady

Cover

Playing to Win : 10 Steps to Achieving
title:
Your Goals
author: Brady, Karren.
publisher: Capstone Publishing Ltd.
isbn10 | asin: 1841125636
print isbn13: 9781841125633
ebook isbn13: 9781841126203
language: English
subject Entrepreneurship.
publication date: 2004
lcc: HB615.B689 2004eb
ddc: 338.04
subject: Entrepreneurship.
Page i
playing to win
Page ii
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Page iii
10 steps to achieving your goals
playing to win
Karren Brady With Leon Hickman
The successful woman's game plan
Page iv
Copyright © Karren Brady 2004
The right of Karren Brady to be identified as the author of this book has
been asserted in accordance with the Copyright, Designs and Patents
Act 1988
First published 2004 by
Capstone Publishing Limited (A Wiley Company)
The Atrium
Southern Gate
Chichester
West Sussex PO19 8SQ
http://www.wileyeurope.com
All Rights Reserved. Except for the quotation of small passages for the
purposes of criticism and review, no part of this publication may be
reproduced, stored in a retrieval system or transmitted in any form or by
any means, electronic, mechanical, photocopying, recording, scanning or
otherwise, except under the terms of the Copyright, Designs and Patents
Act 1988 or under the terms of a licence issued by the Copyright
Licensing Agency Ltd, 90 Tottenham Court Road, London W1T 4LP, UK,
without the permission in writing of the Publisher. Requests to the
Publisher should be addressed to the Permissions Department, John
Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex
PO19 8SQ, England, or emailed to [email protected], or faxed to
([phone].
CIP catalogue records for this book are available from the British Library
and the US Library of Congress
ISBN 1-84112-563-6
Typeset in Zapf Humanist 11/15pt by Sparks Computer Solutions Ltd
http://www.sparks.co.uk
Printed and bound by TJ International Ltd, Padstow, Cornwall
10 9 8 7 6 5 4 3 2 1
Substantial discounts on bulk quantities of Capstone Books are
available to corporations, professional associations and other
organizations.
For details telephone John Wiley & Sons on (+44-1243-
770441), fax [phone]) or e-mail
[email protected]
Page v
contents
introduction 1
1 starting out 5
2 the ten principles of success 21
3 making your mark 37
4 selling your dreams 57
5 under the (media) spotlight 71
6 winning against the odds 89
7 the tricks of the trade 103
8 creating the right culture 121
9 family ties 135
10 the winning habit 147
epilogue: some final words of advice 163
index 165
Page vi
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Page 1
introduction
Every day I meet capable, intelligent women of all ages in positions of
responsibility, and yet the number appointed to boardrooms is very small.
At the next level, the percentage of women who own or run a company is
pitiful. Is there something wrong with us? Or something so exceptional
about men that they are automatically promoted in front of women? I do
not think so and, surely, only a Neanderthal chauvinist would answer
those two questions with affirmatives.
But something is amiss. All the statistics say so. The Women and
Equality Unit reported in 2003 that in all UK listed companies fewer than
1% of chairmen were women, and to emphasize this miserable figure the
survey added that only 4% of executive director posts (including chief
executive officer) were filled by women. Overall, women held 4% of
directorships. There are areas, specifically in the public sector, where this
figure is mocked. Compare the 73% of women managers in health and
social services with only 6% in production. I leave readers to decide
whether the bias against women is a hangover from centuries of
traditional thinking; whether it is both this and a distrust of women in high
positions in what many men consider is 'their world'; or whether a hatred
of self-confident women still exists in many boardrooms, even,
woundingly, among some of the few women who actually sit in them.
Page 2
This book addresses these questions and many others entirely from the
woman's angle. I make no apologies for this – it is a tiny correcting of the
balance that has always existed – but I have avoided whingeing and
complaining, and not just because it will be thrown back in our faces.
Simply, I hate it. We must look at this prejudice with the clear-eyed
intelligence of women who have risen or are rising to positions of huge
responsibility and have succeeded in the cauldron of competitive
business. It was a privilege to talk to all of the cast who were so kind as
to provide their thoughts and experiences. They are all very busy women
but were happy to engage in endeavours to try to warm the climate
towards women in business. May I introduce them, in alphabetical order.
• Dawn Airey – currently chief executive of the British Sky Network, she
comes from a questing background, and fought the woman's corner in
her days on the ITV scheduling group. She is sporty and dynamic.
• Sly Bailey – chief executive of the biggest newspaper group in the land,
Trinity Mirror, she began work as a telephone sales rep, and found her
ambition to run the company. At IPC, she oversaw what was the country's
biggest management buyout and then sold the company. She is truly an
inspiration and a wonderful lady.
• Karen Blackett – born of West Indian parents who demanded high
standards, she is the young marketing director of Mediacom and also a
kick boxer. Not a woman to fool with at work or play.
• Tina Blake – in her early forties and from Birmingham, she has twice
sold companies, one in corporate videos and the other in training. Her
father's love of adventure has rubbed off on her.
• Martha Lane Fox – in her early thirties, she comes from an academic
family and was the face of lastminute.com, which she co–founded. It
boomed, nearly bust and is now making a small profit. She shocked the
business world recently by quitting to take on new challenges.
• Jacqueline Gold – in her early forties, and another high achiever, who