P8 - DMND_Project Template Slides

99 Pages·2017·1.95 MB·English

Project 8: DMND Portfolio
Building a Marketing Strategy
1.Customer Journey Based Marketing Plan

What: your offer
Marketing Objective: DMND
What is the marketing objective for your marketing efforts?
My marketing objective is to sign-up at least 168 students (conversation) in 3 months with a marketing
budget of $50,000 to yield a ROI + campaign.
Time = 3 months
Budget = $50,000
Profit = $299 Per Student
ROI + = 168 conversations ($50,000 / $299).
Who Are Our Customers

Target Persona
Target Persona
Needs
Background & Demographics
Millennial Advancer
1. Advance his marketing skill
1. 30 yr, male
Adam
set
2. Married, no kids
2. Resource that is practical &
3. MBA Marketing
3. Affordable &
4. Lives in Washington D.C
4. Can be done on own time..
5. Employed full-time in sales
5. Provides entry to leading
6. Wife work for the Govt.
employers
7. HHI $200k

Hobbies Goals Barriers
1. Reading 1. Modernize marketing skill 1. Time/currently works full-
2. Travel set time
3. Hiking 2. Gain employment with top 2. Resource overload
4. Yoga global retail brand 3. Free content/this is not
5. Running 3. Or start own company free - value in program?
6. Culture
7. Socializing

Phases of the Customer Journey