overview of competition law in brazil

449 Pages·2015·1.86 MB·Portuguese

Edited by The enforcement of competition
L
Cristianne Zarzur
Krisztian Katona ZI OVERVIEW law in Brazil has changed markedly
Mariana Villela A in recent years, impressing all
Contributors R observers. Recent domestic
OF COMPETITION
Ana Paula Martinez B
reforms transformed the country’s
Aurélio Santos
N
competition enforcement system
Barbara Rosenberg LAW IN BRAZIL
I
Bruno de Luca Drago and mechanisms, further increasing
W
Caio Mario da Silva Pereira Neto
Brazil’s importance on the global
A
Carlos Francisco de Magalhães
L stage of antitrust and paving
Cristiano Rodrigo Del Debbio

Daniel Andreoli N the way for additional progress.
Eduardo Caminati Anders O Areas for improvement remain,
Eduardo Frade Rodrigues
I however, and the rapid changes
Erika Vieira Sang T
Fabíola Cammarota de Abreu TI leave even the most seasoned
Fabricio A. Cardim de Almeida E international practitioner a step or
Filippo Maria Lancieri P
two behind the curve. Accordingly,
Francisco Niclós Negrão M
this compendium offers invaluable
Gabriel Nogueira Dias
O
Guilherme Morgulis guidance from Brazil’s leading
C
João Marcelo Lima
competition experts and regulators

Joyce Midori Honda F
Leonardo Maniglia Duarte O on how to navigate the new
Luís Henrique Perroni Fernandes regulatory regime. In its breadth
W
Marcela Abras Lorenzetti
and depth, the Overview
Marcelo Calliari E
Marcio Bueno VI of Competition Law in Brazil
Marcio Dias Soares is groundbreaking and will prove
R
Marcos Exposto E a keystone resource in the field.
Marcos Paulo Veríssimo V
Maria Eugenia Novis O
Mariana Tavares de Araujo
Mauro Grinberg
Paulo Eduardo Lilla
Desde 1992 Paulo Leonardo Casagrande
Instituto Brasileiro de Estudos de Concorrência,
Consumo e Comércio Internacional
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Edited by
Cristianne Zarzur, Krisztian Katona and Mariana Villela
Contributors
Ana Paula Martinez Luís Henrique Perroni Fernandes
Aurélio Santos Marcela Abras Lorenzetti
Barbara Rosenberg Marcelo Calliari
Bruno de Luca Drago Marcio Bueno
Caio Mario da Silva Pereira Neto Marcio Dias Soares
Carlos Francisco de Magalhães Marcos Exposto
Cristiano Rodrigo Del Debbio Marcos Paulo Verissimo
Daniel Andreoli Maria Eugênia Novis
Eduardo Caminati Anders Mariana Tavares de Araujo
Eduardo Frade Rodrigues Mauro Grinberg
Erika Vieira Sang Paulo Eduardo Lilla
Fabíola Cammarota de Abreu Paulo Leonardo Casagrande
Fabricio Antonio Cardim de Almeida Pedro Paulo Salles Cristofaro
Filippo Maria Lancieri Priscila Brolio Gonçalves
Francisco Niclós Negrão Renata Fonseca Zuccolo
Gabriel Nogueira Dias Renê Guilherme S. Medrado
Guilherme Morgulis Ricardo Botelho
João Marcelo Lima Rodrigo Alves dos Santos
Joyce Midori Honda Sandra Terepins
Leonardo Maniglia Duarte Vinicius Marques de Carvalho
2015
Dados Internacionais de Catalogação na Publicação (CIP)
O967 Overview of competition law in Brazil. / São Paulo : IBRAC/Editora
Singular, 2015.
448 p.
ISBN: 978-85-86626-74-6
Edited by: Cristianne Zarzur, Krisztian Katona and Mariana Villela.
Contributors: Ana Paula Martinez, Aurélio Santos, Barbara Rosenberg,
Bruno de Luca Drago, Caio Mario da Silva Pereira Neto, Carlos Francisco de
Magalhães, Cristiano Rodrigo Del Debbio, Daniel Andreoli, Eduardo Caminati
Anders, Eduardo Frade Rodrigues, Erika Vieira Sang, Fabíola Cammarota
de Abreu, Fabricio Antonio Cardim de Almeida, Filippo Maria Lancieri,
Francisco Niclós Negrão, Gabriel Nogueira Dias, Guilherme Morgulis, João
Marcelo Lima, Joyce Midori Honda, Leonardo Maniglia Duarte, Luís Henrique
Perroni Fernandes, Marcela Abras Lorenzetti, Marcelo Calliari, Marcio Bueno,
Marcio Dias Soares, Marcos Exposto, Marcos Paulo Verissimo, Maria Eugênia
Novis, Mariana Tavares de Araujo, Mauro Grinberg, Paulo Eduardo Lilla,
Paulo Leonardo Casagrande, Pedro Paulo Salles Cristofaro, Priscila Brolio
Gonçalves, Renata Fonseca Zuccolo, Renê Guilherme S. Medrado, Ricardo
Botelho, Rodrigo Alves dos Santos, Sandra Terepins, Vinicius Marques de
Carvalho.
1. Direito da concorrência,  Brasil. 2. Concorrência,  Brasil. 3. Direito
econômico. 4. Direito econômico internacional. I. Instituto Brasileiro de
Estudos de Concorrência, Consumo e Comércio Internacional – IBRAC (Ed.).
II. Editora Singular (Ed.).
CDD: 341.3787
CDU: 339.137:34(81)
CDU: 929

Revisora: Christina Rostworowski da Costa
Diagramação: Microart Design Editorial
Capa: Aeroestudio
© desta edição [2015]
IBRAC
Rua Cardoso de Almeida, 788, cj 121
05013-001 – São Paulo-SP
Tel. [phone]
www.ibrac.org.br
[email protected]
Editora Singular
www.editorasingular.com.br
[email protected]
TABLE OF CONTENTS
About IBRAC ..................................................................................................... 7
Foreword ............................................................................................................. 9
About the Editors ............................................................................................... 11
About the Authors .............................................................................................. 13
Questions & Answers
Vinicius Marques de Carvalho .................................................................. 25
Questions & Answers
Eduardo Frade Rodrigues ......................................................................... 41
Introduction
Fabricio Antonio Cardim de Almeida ..................................................... 53
Chapter I – Controversial Issues in Merger Review: Practical Aspects
Maria Eugênia Novis and Marcos Paulo Verissimo ............................... 59
Chapter II – Overview of Recent Merger Control Rules: Main Aspects of
CADE Resolution 2
Eduardo Caminati Anders ......................................................................... 77
Chapter III – The Antitrust Review of Minority Shareholdings between
Competitors – the Brazilian Perspective
Caio Mario da Silva Pereira Neto, Paulo Leonardo Casagrande and
Filippo Maria Lancieri ............................................................................... 101
Chapter IV – Investment Funds: Salient Issues in Merger Filings in Brazil
Renê Guilherme S. Medrado and Luís Henrique Perroni Fernandes ... 119
Chapter V – Associative Agreements under the Brazilian Antitrust Law
Fabíola Cammarota de Abreu and Joyce Midori Honda ........................ 135
5
6 OVERVIEW OF COMPETITION LAW IN BRAZIL
Chapter VI – Technology Transfer Agreements as “Associative Agree-
ments” Subject to Merger Control in Brazil
Paulo Eduardo Lilla and Erika Vieira Sang ............................................. 171
Chapter VII – Remedies in Merger Cases: Brazil’s Recent Experience
Marcio Dias Soares, Renata Fonseca Zuccolo and João Marcelo Lima 213
Chapter VIII – Gun Jumping: CADE’s Experience under the New
Antitrust Law
Barbara Rosenberg, Guilherme Morgulis, Marcos Exposto and Sandra
Terepins ....................................................................................................... 231
Chapter IX – Anti-cartel Enforcement in Brazil: Status Quo & Trends
Ana Paula Martinez and Mariana Tavares de Araujo ............................. 257
Chapter X – Cartel Punishment in Brazil: Facts and Trends
Mauro Grinberg and Marcela Abras Lorenzetti ...................................... 275
Chapter XI – Cartel Settlements in Brazil Recent Developments and
Upcoming Challenges
Leonardo Maniglia Duarte and Rodrigo Alves dos Santos .................... 285
Chapter XII – Leniency Agreements in Brazil
Marcelo Calliari, Daniel Andreoli and Marcio Bueno ........................... 315
Chapter XIII – Unilateral Conduct Law and Practice in Brazil
Ricardo Botelho and Aurélio Santos ....................................................... 325
Chapter XIV – Vertical Price Restraints: Recent Developments in Brazi-
lian Antitrust Policy Regarding Resale Price Maintenan-
ce (RPM) and Suggested Resale Prices
Priscila Brolio Gonçalves ........................................................................... 357
Chapter XV – Judicial Review of CADE’s Decisions
Pedro Paulo Salles Cristofaro .................................................................... 371
Chapter XVI – Private Antitrust Damages
Carlos Francisco de Magalhães, Gabriel Nogueira Dias, Cristiano
Rodrigo Del Debbio and Francisco Niclós Negrão................................. 395
Chapter XVII – Standard Essential Patents, FRAND Commitments and
Antitrust Law From a Brazilian Perspective
Bruno de Luca Drago ................................................................................. 415
ABOUT IBRAC
The Brazilian Institute of Studies on Competition, Consumer Affairs and
International Trade – IBRAC is a nonprofit private entity established in
1992 to foster the development of research, studies and debates involving
competition, consumer law issues and international trade.
In order to achieve that end, IBRAC has played an active role in the
interaction with the Brazilian antitrust authorities (Conselho Administrativo
de Defesa Econômica – CADE) and a number of other governmental and
non-governmental institutions, all of which have translated into constant
meetings and workshops to discuss specific topics of relevant subjects.
In addition, IBRAC also promotes events, notably the International
Seminar on Competition Defense, which is held every year with the
attendance of illustrious panelists from Brazil, and from many other
jurisdictions that interact with the Brazilian antitrust system, notably the
United States of America, the European Community, countries in Latin
America and Asia.
IBRAC is basically a forum for discussion. Within this context it also
maintains a permanent university extension course on antitrust law in São
Paulo, whose classes are given by leading professionals and authorities in
the Brazilian competition segment, and we promote our own publication,
Revista do IBRAC, which is one of the leading publications in the area in
Brazil.
This year, we have decided to innovate, putting together a book
containing articles on topics on antitrust law that affect both Brazilian
and foreign companies doing business in Brazil, written by associates of
IBRAC, all of which have been working with antitrust law in Brazil for many
years. The idea was to organize a publication in English which would be
accessible to the international antitrust community and foster knowledge
and discussion on the development of antitrust in Brazil.
7
8 OVERVIEW OF COMPETITION LAW IN BRAZIL
For this project, we have been honored to work together with
Krisztian Katona, Counsel for International Antitrust in the Federal Trade
Commission’s Office of International Affairs, who co-edits the publication
and who has helped conceive, coordinate and execute the project. We
have also been honored to receive contributions from Mr. Vinicius
Marques de Carvalho, President of CADE’s Tribunal, and to Mr. Eduardo
Frade Rodrigues, General Superintendent of CADE, who have agreed to
participate in a specific Q&A section. We are grateful for the time and
energy they have dedicated to this publication.
We are extremely proud of this high-quality work, prepared with
enthusiasm, which we feel and expect will be helpful to bring more light to
the discussions being held in the competition field in Brazil.
We hope that you enjoy this journey. For further information on
IBRAC, please visit our website at www.ibrac.org.br, or write to ibrac@
ibrac.org.br.
April 2015
Cristianne Zarzur – President
Mariana Villela – Director of Publications
FOREWORD
Brazil’s rapid development in the global competition arena in recent years
has impressed all observers. In a remarkably short period of time, the
Brazilian competition regime has expanded in both breadth and depth,
while also witnessing reforms that changed the nature and functioning
of the entire system. The result is a considerably more mature legal and
regulatory structure, one that now rivals the most advanced antitrust and
competition regimes in the world.
Working with a number of emerging competition regimes, I have
watched with respect Brazil’s progress accelerate. As part of its transition
to a market-based economy in the 1990s, Brazil was one of the first Latin
American countries to create an active competition enforcement system.
However, since 1994, Brazil’s antitrust regime consisted of three agencies
with overlapping enforcement responsibilities, resulting in lengthy reviews
and significant backlogs in merger and conduct investigations. These and
other important areas were promptly recognized as needing improvement
by practitioners, scholars, and international organizations, even as the
system made steady and remarkable progress over the years.
The structure changed dramatically with the adoption of the 2011
competition law. Following an institutional reform that unified all antitrust
enforcement functions in a single agency, today’s Brazilian regime boasts
a modern competition authority (Conselho Administrativo de Defesa
Econômica – CADE) with streamlined decision-making processes, a
significantly reduced backlog in investigations, and a number of notable
organizational improvements. The new law also addressed another
bottleneck of the previous regime by creating a pre-merger notification
system with fixed deadlines in place of post-merger notification. Having
removed the largest problems of the old regime, the 2011 reform set the legal
and institutional foundation for further progress. Indeed, CADE recently
released a number of regulations addressing substantive and procedural
9