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About NPD Report
This document provides a final report on developing a new product development training programme for the creative industries. It includes: - An introduction outlining the need for the programme to address knowledge gaps around product development in the creative sector. - A literature review defining key terms like new product development, creativity, innovation, and design. - An analysis of the context including challenges faced by the manufacturing and creative industries sectors and opportunities for the UK to leverage its creative skills. - Details on the research methodology used including interviews and desk research to inform the design of the 7 module training programme.
Detailed Information
| Author: | ['Alexandra Lort Phillips'] |
|---|---|
| Publication Year: | 2012 |
| Pages: | 36 |
| Language: | English |
| Format: | |
| Price: | FREE |
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