Table Of ContentMichael Friebe Editor
Novel Innovation
Design for the
Future of Health
Entrepreneurial Concepts for
Patient Empowerment and
Health Democratization
Novel Innovation Design for the Future
of Health
Michael Friebe
Editor
Novel Innovation Design
for the Future of Health
Entrepreneurial Concepts for Patient
Empowerment and Health
Democratization
Editor
MichaelFriebe
IDTMRecklinghausen,
Otto-von-GuerickeUniversity
Magdeburg,Germany
ISBN978-3-031-08190-3 ISBN978-3-031-08191-0 (eBook)
https://doi.org/10.1007/978-3-031-08191-0
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This book is dedicated to my parents and
YOU
“You know the greatest danger facing us is
ourselves, an irrational fear of the unknown.
But there’s no such thing as the unknown —
only things temporarily hidden, temporarily
not understood.”
—Captain James T. Kirk
This is a short but also difficult page. Nobody
typicallyreadstheDEDICATIONandnobody
really remembers who was listed here.
But it is a page that the author writes last
and—considering the amount of text—spends
the most time on.
This book in essence is mainly dedicated to
YOU, who holds it right now as a real
physical book or as a digital version. The
reason? Well, YOU must be someone who
wants to create health-related innovation and
has a purpose. And YOU see that there are a
lot of global challenges related to WELL
BEING and GOOD HEALTH that cannot be
solved with the current focus of healthcare
provision and the currently applied
methodologies and mindsets.
And of course this book is also dedicated to
theonesthatareclosetome,thathavehelped
and supported me for decades, that have
stimulatedme,andthathavechallengedmein
my private and professional life.
I really appreciate and love you ... I may not
havetoldyouyetornotoftenenoughandIam
sorry for that.
You know me and you accept me that way.
Please stick around and help me!
Thank You!
—Michael Friebe
Foreword
Let’sputthepowerofexponentialtechnologiesintopatient’shandsandrevolution-
izehowwelive.
Weareedgingclosertowardsadramaticallyextendedhealthspan.
Where“100yearsoldcanbecomethenew60”
—PeterDiamandis,MD
Rethink Health Innovation Generation with Exponential
Technology Convergence
Acceleratingadvancementofexponentialtechnologiesisactuallyoldnews.
So,what’sthenewnewsin2022andusefulforhealthinnovators?
That formerly independent waves of exponentially accelerating technology are
beginning to converge with other independent waves of exponentially accelerating
technology.
In other words, these waves are starting to overlap—stacking atop one another,
producing tsunami-sized behemoths that threaten to wash away (read: “reinvent”)
almosteveryindustryintheirpath.
For example, the speed of drug development is accelerating—not only because
biotechnology(sequencing,CRISPR,etc.)isprogressingatanexponentialrate,but
becauseAI,quantumcomputing,andotherexponentialsareconvergingonthefield.
Whenaninnovationcreatesanewmarketandwashesawayanexistingone,we
use the term “disruptive innovation,” such as when silicon chips replaced vacuum
tubesatthebeginningofthedigitalage.Thatwasadisruptiveinnovation.
Itisprettyclearthatnoindustryisimmunetothesedevelopments.
Why would that therefore not be true for the healthcare business? Big data +
machine and federated learning, novel sensors, 5G, gene information, and 3D
printing will undoubtedly cause a disruption of how healthcare is seen and
performed and also where it takes place. And with that disruption we will most
likely see an adapted and completely changed health business model. More home
care, more prevention and prediction, a higher health personalization, and an
vviiii
viii Foreword
increasedparticipationoftheindividualwillhelptoidentifyandfixhealthproblems
long before they are noticeable or even diagnosable. Do we then still need the
amount of hospital beds that we have today? Do we still need the same sick-care
financingthatcoversthetreatmentandtherapycost?
And ultimately that should lead to developing new ways to fight diseases
associatedwithagingleadingtoanincreasedhealthlongevity.
As an entrepreneur, being able to see around the corner of tomorrow and being
agileenoughtoadaptiscriticaltoyoursuccess.
What you should remember as you think about how to leverage these new
business models is that the rate at which technology is accelerating is itself
accelerating.
Yeteveninthisdynamicenvironment,countlessbusinessesarestillanchoredby
amentalityofmaintaining—competingsolelyonoperationalexecution.
Butasaninnovatorandentrepreneur,it’smorevitalthaneverthatyouleverage
thesebusinessmodelsforsuccessinthedecadesahead.
Each one is a revolutionary way of creating value—each is a force for
acceleration.
Allofthisrequires anovel lookoneducationandeducating,andthisbookwill
possiblyhelptosolvesomeofthebigchallengesinandaroundglobalhealththrough
creating awareness, helping to develop an exponential mind, and providing a
valuabletoolsetforinnovators.
PeterDiamandis,MDRecentlynamedbyFortuneasoneofthe“World’s50
GreatestLeaders,”PeterH.Diamandisisthefounderandexecutivechairman
oftheXPRIZEFoundation,whichleadstheworldindesigningandoperating
large-scaleincentivecompetitions.HeisalsotheexecutivefounderofSingu-
larity University, a graduate-levelSiliconValleyinstitution that counsels the
world's leaders on exponentially growing technologies. As an entrepreneur,
Diamandis has started over 20 companies in the areas of longevity, space,
venturecapital andeducation.He isco-founder ofBOLD CapitalPartners, a
venture fund with $250M investing in exponential technologies, and co-
(continued)
Foreword ix
founder and Vice Chairman of Celularity, Inc., a cellular therapeutics com-
pany. He is also a New York Times Bestselling author of three books:
Abundance—The Future Is Better Than You Think, BOLD—How to go
Big, Create Wealth & Impact the World and The Future is Faster Than You
Think.Contact:[email protected]
XPRIZEFoundation PeterDiamandis
CulverCity,CA,USA
SINGULARITYUniversity
SantaClara,CA,USA
Foreword
We have to challenge, disrupt, and find new solutions to make healthcare more
affordable,moreaccessible,andultimatelymoreequitable.
—Prof.ShafiAhmed,MD
The Exciting Future of Surgery ... but that Is Not the Primary
Concern of the Future of Health
Istartedwritingthisforewordwithaperspectiveonthefutureofsurgery,asIama
practicing surgeon. The new concept of digital surgery follows on from the longer
journey of digital health, and it is incredible and reassuring to see the recent
developments in this field globally with international teams solving important
problems.
Itissafetoassumethatsomeofthesewillactuallybetranslatedtothepatient’s
bedside over the next few years. Augmented and virtual reality, combined with
artificial intelligence, will help a surgeon plan and navigate a complex procedure
moresafely.Semi-autonomoussurgeryisalmostatatouchingdistanceandbecom-
ing a reality. The rapid expansion of surgical robots and improvements in connec-
tivitymayguideustothepointofthesurgicalsingularityandtotheShangriLaofa
fullyautonomousoperation.
Isthatgoodorbad?
Well,ifyouarguefromapatient’sperspective—andthatisthepointofviewthat
one should always have—with a proven better accuracy and efficacy, that is fairly
easytoanswer.However,wearenotquitethereyet,butIamofthefirmbeliefthatit
willnottakemuchlonger.Fromaperspectiveofasurgeon,theremaybeaconcern
thatitwillremovetheneedforsurgeons,butIamconvincedthatthesetechnologies
will actually enhance and augment our work and remove variation and improve
outcomes that are driven by data. There will always be a need for surgeons in
decision making and judgment which are essential and require a myriad of skills
includingempathyandcommunication.Surgeonswillbevitalinemergencycases,
orforverycomplicatedproceduresthattheAI-poweredrobotisnotyettrainedfor
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