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About New Vistas For Marketing Strategy: Digital, Data-Rich, and Developing Market (D) Environments
This editorial discusses how marketing strategy has evolved rapidly in three directions referred to as the three Ds: Digital, Data-Rich, and Developing Markets environments. Digital marketing strategy deals with using digital resources like websites, social media, and mobile platforms to create value for customers. Digital technologies have also generated large amounts of data on customer and firm behavior. Developing markets like Brazil, Russia, India, and China are also important contexts to study as their importance in the global economy grows. The editorial aims to define the scope of these three areas and highlight opportunities for further research at their intersection.
Detailed Information
| Author: | ['Akademis Arkaswara'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 9 |
| Language: | English |
| Format: | |
| Price: | FREE |
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