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New Product Development: An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions PDF

204 Pages·2005·13.155 MB·English
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by Sameer Kumar, Promma Phrommathed| 2005| 204 pages| 13.155| English

About New Product Development: An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions

This is an authored book based upon a survey of a large number of companies, on the role of organization learning and innovation strategy in successful new product development. The audience for these insights is any practitioner working with corporations in new product development, as well as advanced undergrad and graduate students taking courses in new product development of management science in schools of business and engineering.

Detailed Information

Author:Sameer Kumar, Promma Phrommathed
Publication Year:2005
ISBN:9780387232713
Pages:204
Language:English
File Size:13.155
Format:PDF
Price:FREE
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