Table Of ContentNetworking for Nerds
Networking for Nerds
Find, Access and Land Hidden
Game-Changing Career
Opportunities Everywhere
Alaina G. Levine
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LibraryofCongressCataloging-in-PublicationData:
Levine,AlainaG.
Networkingfornerds:find,accessandlandhiddengame-changingcareeropportunities
everywhere/byAlainaG.Levine.
pagescm
Includesbibliographicalreferencesandindex.
ISBN978-1-118-66358-5(pbk.)
1. Businessnetworks. 2. Careerdevelopment. I. Title.
HD69.S8L4752015
650.1′3–dc23
2014049388
Coverimage:PhotobyPeteBrown
10987654321
Dedication
This book is dedicated to my mother, Susan Levine, who taught me to
always look for, seek out and ask for opportunities, no matter the per-
ceivedobstacle,andwhoseloveandconfidenceinmyabilitieshashelped
meachievemywildestdreams;andtomybrotherJoshuaLevine,whose
support, love, and laughter has ensured I remain sane along our road
together.
“AlainaG.LevineisaNetworkingNinja.I’velearnedalotfromherthat
hashelpedmegetwhereIamtoday,andifyoufollowevenhalftheadvice
in this book, you’ll be networking better than most scientists I’ve met.
You’llimmediatelyseedirect,tangiblebenefitsforyourcareer.”
Dr.KevinB.Marvel
ExecutiveOfficer
AmericanAstronomicalSociety
Ifyouwantagreatjob,ifyouwanttoforgenewprofessionalconnections,
you’ll need to network. Anxious about getting started? Don’t be. Once
you’vereadAlainaG.Levine’snewguide,you’lldiscoverthatnetwork-
ingisnatural,effective – andevenfun!
CharlesDay
OnlineEditor
PhysicsToday
This wonderful book is for both those who are new to networking and
those who are seasoned networkers. You will learn novel techniques to
helpyounavigateandsucceedintheprofessionalworldandopenyour
eyestonewcareerdirections.Itprovidesadown-to-earth,commonsense
approachtonetworkingandwillultimatelyhelpyouachieveyourcareer
goals.IhighlyrecommendNetworkingforNerds!
MichelleHorton,CMP
DirectorofAdministrationandMeetings
EcologicalSocietyofAmerica
Alaina G. Levine has provided thousands of AGU’s student and early
careermemberswithinvaluableadviceduringherwebinars,workshops,
and one-on-one consultations. With the release of Networking for Nerds,
scientistsaroundtheworldwillhaveaccesstoAlaina’sreal-worldexperi-
enceandexpertiseinthecomfortoftheirownhomesandoffices.
ChrisMcEntee
ExecutiveDirector/CEO
AmericanGeophysicalUnion
Contents
Foreword xi
Introduction xiii
1 TheImportanceofNetworkingandtheHiddenPlatter
ofOpportunitiesTM 1
EightNetworkingMyths 4
UnderstandingtheHiddenCareerMarket 10
BreakingintotheHiddenJobMarket 11
ChapterTakeaways 14
Notes 14
2 UnderstandingandArticulatingYourValueProposition 15
YourUniqueProblem-SolvingAbilities:TheCornerstone
ofYourValue 16
Brand,Attitude,andReputation:TheNetworking
TrifectaofTriumph 24
YourBrandStatement/ElevatorPitch/30Second
(orLess)Commercial 33
ChapterTakeaways 42
Notes 43
3 DeterminingtheRightOpportunitiesforMe 45
TheConceptandPursuitofBliss 45
YourPersonalSWOTAnalysis 47
YourCareerOpportunities 50
ChapterTakeaways 54
Note 54
4 EstablishingYourBrandandReputationtoGain
AccesstotheHiddenPlatterofOpportunitiesTM 55
AlwaysAskQuestions 55
AskingQuestionsofnon-STEMProfessionals 57
StupidQuestions 62
SeekingMentors:TheImportanceofMentor–Protégé
PartnershipsinNetworking 63
BeingProfessional 71
ProfessionalEtiquetteinNetworking 74
vii
viii Contents
TheTaleoftheBallO’Butter 75
TakingAdvantageofEveryOpportunity 85
FailureistheUltimateOpportunity 88
Self-promotion – TheRightWay 90
ChapterTakeaways 105
Notes 105
5 DevelopingYourNetworkingStrategy 107
IdentifyingyourGoalsforNetworking 107
TheArtandScienceoftheThankYouNote 121
FollowingUp 124
OrganizingYourNetwork 127
ContinuingtoFollowUpandLookforOpportunitiesto
ExchangeValueOverTime 127
ChapterTakeaways 128
6 IdentifyingPeopleforYourNetworks 129
StartWithWhoYouKnow 129
InstitutionalNetworking 130
DiversityGroupsWithinOrganizationsandCompanies 132
ProfessionalSocieties 133
Conferences 139
Articles 149
RegionalIndustrialRepresentatives:RegionalEconomic
DevelopmentOrganizations,ChambersofCommerce,
Industry“Cluster”Associations 153
AlumniAssociations 161
RegionalPhilanthropicOrganizations 164
“YoungProfessionals”Societies 165
ReligiousandPoliticalAffiliations 166
RegionalSTEM-relatedActivities 166
SpontaneousNetworking – OnanAirplane,Train,Taxi 168
OtherPlacestoMeetPeople 170
CreateYourOwnNetworkingOpportunity! 171
ChapterTakeaways 171
Notes 172
7 NetworkingatanEvent 173
Pre-EventStrategies 173
AttendingtheEvent 176
ConversationStarters 178
ConversationsEnders 181
IfthePersonisaJerk 182
FollowingUp 184
Description:Networking for Nerds provides a step-by-step guide to understanding how to access hidden professional opportunities through networking. With an emphasis on practical advice on how and why to network, you will learn how to formulate and execute a strategic networking plan that is dynamic, multidime